Even though I didn't care for his music (not on him solely; C & W music in general makes my eardrums break out in hives), I've always admired that he became a spokesman for Lionel. Good publicity during an era when interest in the hobby was still in a slump. Too bad television commercials are so prohibitively expensive nowadays (even during non - prime time hours); could you imagine Lionel being able to use Jim Parsons to reprise his Sheldon Cooper role to plug Lionel trains with the "it's O gauge or no gauge" line?
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