During the Atlas beer reefer boom, and this would apply to any product in similar circumstances, an HO modeler had made a quantity of reefers with a large city's "long defunct" brewery beer brand/logo on it. He got raided by the Feds because a megabrewery had bought and owned all the rights to that brewery and brand. Atlas has never offered, l don't think, that owned beer logoed reefer, probably due to this problem. Reefers with the megabrewery logo have been done. This means legal research probably goes into the cost of an Atlas reefer. A smalltown brewery, with once wide sales, but now defunct, which never owned logoed reefers, in that same state, had imaginary G scale reefers produced by someone who claimed to own the rights. An attempt begun to make HO reefers with that logo, by someone else, unaware, as in the first instance, that the rights were owned, was curtailed. I consider these actions heavy-handed, and since sitting in a marketing class where a prof described a common situation involving a "pop, soda, soft drink", l have avoided that pop brand for decades. So there is a good will trade-off
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