According to what I have read, the late Lenny Dean was the driving force behind MPC reintroducing the F3 series. Lenny was one of the last NJ Lionel employees to have an office in NJ and he served as a consultant and marketing guy for General Mills. It was Lenny who told the Model Products div that Lionel trains were now being purchased by collectors and were no longer children's toys. The re-introduction and evolution of the MPC F3's products can probably be credited to his doing.
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