It would be an uphill struggle to introduce a new track to three rail O gauge. Essentially the only sets, most people's introduction to this niche of the hobby, are made by Lionel and include Fastrack. While not everyone loves this product, it has lots of folks who like it and continue to use it if they stay in the hobby and expand a layout. So that's a formidable obstacle. If there were no other good options, perhaps a market would exist for a free standing track producer, but the presence of excellent options with Gargraves, Ross and Atlas tracks suggests to me that it is unlikely that a truly superior product could be produced, much less sold in volume.
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