Congratulations to Mike Wolf on his retirement. This hobby would likely have died off 25 years ago if it wasn't for him bringing completion to the market. Having said that, I think the canary is singing in the coal mine and this is the beginning of the end. I also think we should take Mike Wolf at his word that his company is closing for good. if there was a white knight who was going to buy the company and keep it going it would have been announced by now. It isn't happening. There is not a business case for a multimillionaire businessman to jump into the O gauge market. The situation in China, COVID and a rapidly aging and dying off customer base means no business case. MTH may own the tooling in China but good luck to a "new" owner of MTH getting actual control of it. I think DCS users are fortunate that support will continue... for a time but don't count on for more than a year or two.
This will have ripple effects and will become a reinforcing factor to the continuing shrinking of the market. I would keep an eye on those dealers that were on the margin of profitability. We are going to see brick and mortar Hobby Shop owners already suffering the COVID slow down and competitions from ebay throwing in the towel. This will also negatively impact train shows and it will be instructive to see what effect this has on York and the Orange Hall. Less hobby shops and smaller train shows will reduce the public's exposure to O gauge trains, thereby contributing to the market shrinking further.
In the short term no one has to worry about finding trains to buy though. The secondary market is facing a glut of trains which of course keeps prices going ever so certainly down. If you look on ebay, good solid operator quality Postwar trains is starting to be sold in lots, almost by the pound. It has become economically unfeasible to pay for someone to fix your postwar trains. Got a Lionel 646 Hudson that doesn't run that needs a new e-unit and some general work? Go on ebay and buy a 646 that works for the same price that it would have cost to have an "old train guy" fix it for you. In the not to distant future much of it will end up in a dump. Not because it doesn't work but because our heirs don't want it or want to be bothered. Meanwhile any "new" train, Lionel or MTH can be purchased for far less than MSRP. Don't see it on ebay? Don't worry it will show up and will be available for a very attractive price.
Young people are not getting into the hobby at anywhere near the rate that is needed to sustain the hobby, much less grow it. And yes, I know that we all have a young person in our life that we have given trains to but even if that interest in trains sticks, none of them are going to have the funds for $1000 plus locomotives. They won't have the space to run them in their condos or apartments either.
In a way the hobby has been a victim of it's own success. When I was growing up back in the 1970s "Lionel trains" was still seen by parents and kids as must have a must have toy to have while growing up. If you didn't have your uncles trains, your parents picked up some postwar from a garage sale or a hobby shop. Your dad would set it up on a 4 by 8 sheet of plywood and off you went. The prominence of highly detailed and expensive trains that require huge real estate to run has changed that perception. "Lionel trains" (that's what the public still thinks of as O gauge) are no longer seen as a toy to be played with. These are museum quality models for serious adults, kids and their 8 by 4 plywood layout need not apply. Sure kids like to watch them, but not of them are going to buy them and parents don't see them as toys anymore.
My guess is that Lionel is not celebrating the end of MTH either for all of the reasons above. The one that is going to hurt them the most is the continued shrinkage of the number of hobby shops. The same business case dose of reality that hit MTH will come for Lionel too. When the current owners get tired of owning a high end scale model company I expect them to liquidate the company. There isn't a Richard Kughn out there to buy the company and sustain it.
So, enjoy the hobby while it lasts a few more years but make your decisions on the reality that we are at the beginning of the end.
I think you and I are pretty much on the same page here. I've continued to think about this topic, as it directly impacts those of us who would could theoretically still be in this gauge 20-30 years from now if the trajectory of popularity was different.
Like you, if things run their current course without something positive and unforeseen happening (and I'm rooting for that possibility) I think the closure of MTH will have a distinct ripple effect. I expect to see Atlas and Williams bump up production slightly, or even more if they buy some tooling, but 10 years from now I expect they will both be out of O scale. In 10 years, I expect that Lionel will significantly curtail its scale runs, and eventually cut them off entirely except for one or two "special edition" product releases once a year. The scale market will be left to places like Sunset/3rd Rail with very limited runs and prices will be two to three times what an MTH premier engine would have cost.
I anticipate that the Lionel Vision line will retire entirely, and Legacy and LionChief will merge into a common product that is more limited and simpler to use than Legacy, but more full featured than LionChief, and will be ONLY tablet/smartphone controlled if you want anything more than basic LionChief remote functionality. DCS will live on for a few years, but once Atlas and Williams drop out, you'll only find it on those limited runs of Sunset/3rd Rail, if it's even available at all at that point.
While the future of O Scale looks bleak and life-support-esque, I don't think it's the end of O Gauge. I think we'll still see ready-to-run sets and entry level rolling stock for the foreseeable future, but it'll all be Lionel, and it'll be on the LionChief/Legacy hybrid platform, and it will be a market entirely supported by birthdays and Christmas and buttressed by Polar/Disney/Scooby/Thomas/etc licenses just like we see today.
The one place I think we differ in opinion is on the likelihood that this current trajectory will continue. I am very Pollyanna in my outlook in life, admittedly, but I believe that the tide can be turned for O Scale if companies like Lionel, Atlas, and Williams were to make some drastic changes in their vision of the future to cater directly to millennials rather than to rely on baby boomer income, that O scale would survive, just as a different animal.
Every engine manufacturer will need to adopt DCC and 2-rail as the primary market. It would be a hard switch, but it's a hill that must be overcome for the vast majority of prospective customers who are not baby boomers. And I say this as a died-in-the-wool 3-railer. I don't even own a single 2-rail piece of equipment, but I know that if this hobby survives, I'm going to be converting as much equipment as possible to 2-rail in about 10-15 years.
They'd need to embrace smartphone and tablet technologies completely differently than what they're currently doing (the current control-only apps are not a compelling selling feature to a millennial). The idea of a hardware remote that's anything more than a LionChief remote needs to go away very quickly--anything more than LionChief needs to live in an app. AR needs to play a big role in layout construction, product shopping, and in train operation.
The idea of a catalog needs to go away entirely. The products need to be sold almost exclusively online, and through as many generalized online resellers as possible (Amazon, Target, Walmart, etc). This means redirecting investment away from dealers and creating new relationships and markets with buyers.
Most repairs will need to be handled by mail-in.
The dedicated brick and mortar dealer footprint will evaporate no matter what, so dealer licenses will need to no longer have the brick and mortar requirement.
TCA needs to either die off with the baby boomers or completely reinvent itself. Look to the video game hobby as a model--it's thriving, both in retro and modern gaming. Speaking as a hobbyist in both groups, the parallels from the video game hobbyist community to model train communities from the 70's and 80's is shocking.
Others have rightly pointed out that kids/teens today have a much wider buffet of entertainment/hobby/extracurricular options than they did in the 50's and 60's, and even in the 80's and 90's when I was growing up. That's the hard truth. But it doesn't mean that we can't have a hobby where kids and teens are on O gauge and given the right incentives, and where college grads and young professionals have a good amount of O scale. I'm living proof as I acquired the majority of my collection during my 20's and 30's--it's doable if you tune your R&D and marketing appropriately.
Time's going to tell, of course, and perhaps I'm too Pollyanna, but I have hope. What I do know and what I agree with you 100% on here is that O scale is effectively doomed to a very limited production market in 10-20 years if Lionel, Atlas, Williams, TCA, and others don't sound an internal alarm and make some hard, painful moves right now.