Real railroad names on standard gauge trains or not? In my experience, starter sets sell.
A brand new generation of consumers purchasing standard gauge trains doesn't seem to care how the trains are decorated or if they are perfect replicas of vintage trains.
We have sold dozens of starter sets locally to customers that only wants a set for the Christmas tree. My hopes is that simple standard gauge starter set sparks an interest with the family and they start a new hobby with it.
Standard gauge almost sells itself because it is made of metal. I have found the average non-hobby consumer seems to believe shiny metal construction is of higher quality than a train set of similar size made of plastic (same goes for O scale!)
I am mighty disappointed there are no new starter sets, although I am not surprised as they would've been featured in the RTR catalog earlier this spring.
I just sold a LCT standard gauge Pennsylvania steam passenger set to a brand new customer down south. I asked him why he chose that set......his reply simply because he liked the looks of it!
Personally, being interested in history and a life-long model train enthusiast, I prefer the historic accuracy appearance of the reproductions, but with modern conveniences of technology. The good news is there are enough trains on the market for everyone!