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I found this interesting.

Another childhood memory reawakened by this volume was the electric train that I could have gotten by mailing in $11.95 with two Quaker Oats box tops. Outfit X600 (1961) was Lionel’s second largest PO order with 75,000 sets manufactured. According to Schmid, the $11.95 paid by consumers was the same price that Quaker paid to Lionel. Quaker Oats got spanked by the Federal Trade Commission for claiming the train was worth $25. During the subsequent investigation, Lionel established that the true total list price of its components was $35.40!
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