I jumped to a new thread from the talk about brass as this was scratched out from that thread. There was some talk about making O scale railroad cars big enough to haul 1/43 autos and I say no to that as it would put the car out of scale to the others and also could make curves where it would crash into trains on other tracks.
What I propose is try and steal away those people who collect 1/43 to the 1/48 market by introducing new vehicles and trucks in 1/48. I would think that much of the 1/43 market are parents buying their children an off the shelf car that is priced well enough for them to buy as a spontaneous purchase. I see so many toys at car washes where the parents are stuck for 20 minutes trying to keep the kids entertained and it really doesn't matter if it is 1/43 or 1/ 48. It isn't that the kids are collectors but they want a car or truck that looks good to keep their interest. The whole scale argument doesn't come until years later. Once you capture that end of the market the desire for 1/48 scale may proceed to a larger portion of the market.
Just my thoughts on trying to get more attention to someone producing 1/48 over the 1/43. It needs to start simple, cheap, and widespread in Walmart stores, car washes, and online. Sophistication will follow. But I do need a bunch of cheap, mid century, general looking cars to fill my layout parking lots.
Phil