A recent thread lamented the fact that there are so few "normal" every day model cars available for O gauge, but so many exotic and expensive cars like Cadillac Eldorados, etc. I felt the pain.
I ordered three of the new 1:43 everyday Fords just released by American Heritage models: a '50 sedan and coupe, and a '41ish coupe. List price is $29.95 I think and several places list them for around $26-$27, but Klein had them for $24.
These are okay, but not great models. What's wrong with them? Well, the '50 Fords don't sit right: both lean to the side at the rear as if on three wheels - I can fix that when I put them on the layout by shimming underneath - but for $24??. The interior is modeled in all three, but the steering wheels are at knee height on the '50 Fords(??!!!) and the upholstery looks like cheap toy plastic. The chrome looks like not so shiny silver paint because it is. The older Ford has a very visible and ugly seam between its lower chassis (molded in one metal piece with the front and rear fenders, and its upper body casting: they fit but there is a gap that, at scale, would be at least an inch if not more. Detracts a lot from what would be an otherwise okay model. The older Ford coupe really does not look like its from the same company although all three came in identically labeled boxes. Its chrome is much shinery and it is much heavier (the '50 Fords are among the lightest diecast I have seen. the older Ford is heavy and has an all metal body (even grill, apparently) but on the later Fords the body is metal but everything else - chassis and interior and all other parts are plastic). has shiner chrome paint.
Still, I don't want to be too hard, on them: Put them on a layout and they will look okay. But I've bought better quality models of old Hudsons, Mercury, Buick, etc., many for around $15 or less, a few for $12. I'm not saying I won't buy American Heritage again but I certainly won't go looking for them and they will have to have something very special, like a two-tone blue '55 Olds 88 sedan or a white '53 Pontiac straight-eight coupe (my Dad's cars) for me to pay $24 again. If I had to guess, I'd say they look and feel like $20 list price - the type of cars you could find with good discounts running to maybe $15 or so.