Unclepeterr, I just took a look at their site and noticed an item for sale that was a photo unmistakenly from a very well known e-bay seller. Can't say this for certain, but it seems there's a good chance from the lack of uniformity in the photos that they're pulling photos and/or items from other auction sites.
How they can offer free shipping on a purchase over $15 on items they're obtaining from other auction sites, hmmmm? If that be the case.
At any rate, I'd proceed with caution.