At the rate the auctioneer is going the only thing left to sell off will be the MTH name. I can see Lionel acquiring it as they did Flyer.At least DCS has ongoing support in Michigan.
There was "Lionel by MTH" so seemingly a fair swap would be "MTH by Lionel". My area dealers are moving over to Lionel. As a local dealer one needs a regular supply of product to stay in business. Lionel does a fair job at keeping the dealer's shelves full. All the good guys (Weaver, K-Line, Williams, etc.) are gone, Atlas 0 seems to be on life support being treated like a step child by the HO & N side of their business model.
The best pro active, all around 0 scale niche product out there IMO is Sunset 3rd Rail.
What it says to me is that 0 gauge trains do not have enough of a buying public. In examining any issue it is always safe to follow the money to understand what is going on.
Norms change. In my early years it was a status to have a model railroad.
Today, in my social world, building a model railroad is not something I confess to. There is just too much derision to overcome to run that flag up early in a budding personal or business relationship.
TV reinforces that. It seems like any TV character who is into a model train layout has a character flaw.