"Kidults"????

Can you post a link to this article?

I can't fathom how the toy industry would have been "hammered" by COVID-19.  During the pandemic folks were stuck at home.  It's clear that a good many turned to hobbies (and toys for the little ones) to keep from going stir crazy while locked inside.

Mike

Sounds like an opinion piece that was written by someone who has an agenda.

Never heard "kidult" before.  Call me whatever you like, just don't call me late for dinner.  If I worried about what people thought of my participation in this hobby, I would have given up trains long ago.  Heck, when I go to scale operating sessions, I'm not afraid to tell people I'm a 3-railer - you can learn a lot about someone by how they react to that.

Well, it is still on AOL news, NBC Universal, written by a woman, who l guess has no knowledge of this hobby, considers it insignificant, and hasn't priced a Big Boy.  I noticed she did address expensive dolls.  These AOL "news" articles get updated fast, but it is there now.

Seems like very selective reading of what I think is a very good article.  It doesn't say the toy industry was hammered.

It said that puzzles and board games led the way for "toy" sales during the pandemic, while traditional toy sales backed off just a bit.

The article is about finances, and the kinds of toys you see everyday in all manner of stores.

Lego, Hasbro, Mattel, etc..  Also talked about the huge tie in with the Superhero and Star Wars franchises being huge drivers for the "kidults"

Even Razor Scooters has seen a huge uptick since the expanded their line with adult sized scooters.

There was no agenda in the article, other than to focus on how toy sales were rebounding, and the market demographics helping with that.

Also, the original article was/is is on CNBC financial