John and all,
Thanks for the great conversation and pictures about this nice promotional outfit. That was one of the goals when we wrote The Authoritative Guide to Lionel's Promotional Outfits 1960 - 1969, i.e. to share information about all these long lost treasures that Lionel produced in the 1960's and to spark conversations like in this post.
The X-619 1961 version (Lionel also produced an X-619 in 1958 that had NO relationship to this one and they re-used the X-6xx number scheme) is a great find and is featured on pages 257 – 258 of my book. They were produced for Brown Forman Distillers Corp (described on page 122) and likely used for some sort retail promotion or employee incentive. Although this is the first observation that I’ve seen with a price written on the box. The contents per the Original Lionel Factory Orders (which are orders to the factory on what to produce) do match what is shown in the picture. The only exceptions are that the transformer should be a 1015-60 but sometimes things did get changed out when it came time to actually package the outfit. Others I’ve seen do have a 1015 transformer as well as the 1013-12 Envelope packed, track and paperwork (instructions sheets and accessory catalog). I typically do not see red wires or what appears to be Velcro on the wire of the transformer so it may have been replaced over time. Either way, that is such a small part of the outfit.
As for value, although 160 seems like a small number and it is, it still ranks as 111 out of the more than 700 promotional outfits made by Lionel in the 1960’s (page 841 of my book). I gave it a rarity of 10 due to the low numbers and the few I saw when I wrote the book in 2007. Since then, I’ve seen two other outfits and about three empty boxes. Yes you are buying the outfit box! The contents in many promotional as well as catalog outfits are common. The value is in the outfit box itself. That is why I provided rarity and values for both the empty box and complete outfit in my book. As discussed by others, empty outfit boxes for the X-619 have sold for hundreds. Your outfit would be at least $1,000 to the right buyer.
Overall, a great find and thanks for sharing. If you have any other questions, please don’t hesitate to reach out. I love this stuff and I’m glad you all are enjoying finds like this as well….and if you like promotional outfits and the history of Lionel, please check out our books at www.projectroar.com.
Best,
John – Author/Publisher of The Authoritative Guide to Lionel’s Promotional Outfits 1960 – 1960
John W. Schmid
Project Roar Publishing
www.projectroar.com