Making of the Norfolk Southern commerical

Thank you for posting. Got some neat print-outs of the yard layout. I'm getting ready to redesign my yard (again, again).

That's impressive

Thx for posting

Joe S  

Neat, my only "gripe" about the commercial would be I would have liked for them to have used Jack Sheldon, and kept the "groove " of the original song.

Excellent!  Definitely an insightful, colorful, and entertaining video (and commercial).

I liked that. Best part... when they lined up the big GE's. The NS livery has a striking look; especially, in that group setting. Nothing comes close to the real things.

 

 

Rick

My point exactly, it should have "sounded" more like this:

 

 

After 40 years, I still appreciate that message

Great video and thanks for posting.

 

I am not in the video advertising business, so I cannot comment on how good or great it is...but I thought it was good and my grand kids and family love it.

 

Happy Fathers day to everyone here.

I've seen this TV commercial on CNN running pretty frequently these days (early- to mid-July).  I think I've seen/heard it a half a dozen times already today alone while CNN is on in the background!   

 

As a model train enthusiast, I like the commercial... and I love seeing railroads produce commercials like this.  I'm sure it cost a few $$$ to produce, and perhaps it's all part of Norfolk Southern's "budget" for celebrating the company's 40th anniversary. 

 

But given the "typical corporate ROI mentality" these days, it's nice that NS management looked the other way on this.  Yes... I'm sure it's increasing Norfolk Southern awareness among the masses, but I wouldn't necessarily think the average TV watcher is Norfolk Southern's "sweet spot" marketing focus.  Nonetheless, it's a refreshing TV commercial amidst the mindless junk that makes its way onto TV nowadays.

  

David

Most all of the railroad advertising is quite heartening to this railfan, but what function does it serve? They are basically puff pieces about how wonderful they are. Would it not be a wiser expenditure of expensive adverting dollars to pinpoint the excellence of their service to potential customers?

Very enjoyable commercial! 

Thanks for the link, Dennis. An excellent piece!

 

 

Lots of times, X amount of $$$ has already been "allocated" for a given event -- in this case the NS 40th Anniversary.  Not in any way suggesting the money was wasted.  But since it was likely already allocated, the decision to produce a "feel good" video to generate greater NS awareness was easier to make its way through whatever approval process was needed -- in spite of the fact that the you-and-I type consumers are not gonna call NS and book their services tomorrow. 

 

It's still running quite often on TV spots... at least whenever I have CNN tuned in, I see/hear the video more than once per hour.  Great exposure for the industry!

 

David

Most rail shippers have no choice in which railroad they use.  In my opinion, these commercials are primarily for public relations and, to a lesser extent, to interest investors in NS stock.

All that said, I like this one too!

Curt

Most all of the railroad advertising is quite heartening to this railfan, but what function does it serve? They are basically puff pieces about how wonderful they are. Would it not be a wiser expenditure of expensive adverting dollars to pinpoint the excellence of their service to potential customers?

It's all about driving up the stock price.

 

Jon

 

And creating industry awareness for when re-regulation legislation arrives in Washington.

 

Bob 

Thank you, interesting and fun!