Some specialty food store in Brisbane, Australia decided to charge a $5 fee to patrons as a way to try to thwart "showrooming" or people coming in to look without buying anything and/or going elsewhere to buy.
http://finance.yahoo.com/news/...-just-234300072.html
Store sign reads:
As of the first of February, this store will be charging people a $5 fee per person for “just looking.”
The $5 fee will be deducted when goods are purchased.
Why has this come about?
There has been high volume of people who use this store as a reference and then purchase goods elsewhere. These people are unaware our prices are almost the same as the other stores plus we have products simply not available anywhere else.
This policy is line with many other clothing, shoe and electronic stores who are also facing the same issue.
Not train-related whatsoever, but since there are repeated topics complaining about showrooming and LHS going under allegedly from patrons doing price shopping then buying from an online competitor, I thought it would make for interesting and somewhat related reading.
Personally while I find that approach interesting (he does say that the $5 fee gets deducted if something is actually purchased at the store). Having said that, I agree with the notion that showrooming is part of the overall equation in retail and I also agree with the statement that Chris Morran from Consumerist.com said in the middle of the article, ""If customers aren’t buying, the seller needs to figure out why and adapt accordingly."
I also agree with the statement Matt Brownell of Daily Finance that it's “the most misguided strategy we’ve seen for dealing with showrooming… The goal of any retailer should be to impress customers with competitive pricing and great customer service — not treat their customers with suspicion and hostility from the moment they walk in the door.”
What are your thoughts on this approach?