I thought maybe we’d move the debate to a new thread.
First of all, let me say that S is still in a better position than it was in 1985 when I got in. However, S is not in as good a position as it was in 2000. As I’ve often mentioned, if it wasn’t for American Models, I wouldn’t be in S. In fact, I’d otherwise be sending a ton of money north of the border to Rapido Trains for the past few years…
That said, everyone has their own ideas of what S (still) needs and it needs quite a bit. There’s no denying it.
My personal opinion is that while a Thomas line would garner some sales, I don’t think it would be a draw to entice folks into S, regardless of age. Most sales would likely go “to the choir,” just as I suspect most Polar Express sales have gone. I have yet to hear anyone say “Gee, S has a Polar Express… I’m gettin’ into S…” in the same sentence. The same would hold true for Thomas, Hogwarts or whatever.
I also wonder how many Thomas or Polar Express trains that were sold, regardless of scale, are shoved to the back of the toy box, closet, attic or basement after a year or two. I’m not talking about the stuff owned by hard core model railroaders, but your typical family that bought it for little Johnny or Janey as a gift or something to occupy them.
“Modern power is what will bring people to S” was the war cry perhaps a decade ago. Well, we have several years of the SD70 and ES44’s from Lionel (which MSRP as much as their O Scale counterparts) and I didn’t see a lot of people jumping into S. Some did jump in and some of them jumped back out after a few years. Why? Most likely because of the glacial pace of product releases and the general non-availability at the retail level. Most brick and mortar stores won’t carry S, and those that do either won’t carry much S or drop S after the masses don’t show up to buy it.
Now, even after 34 years in S, I don’t have any answers. What I do know is there is no “magic bullet” that will create growth in S. Not even the Kryptonite (IMHO) of S manufacturers: the SD40/SD40-2.
Rusty