A man will pay $2 for a $1 item he needs and wants.
A woman will pay $1 for a $2 item that she doesn't need or want just to get a bargain.
David,
I can tell you from long experience that both sexes will pay $1 for a $2 dollar item that they don't need or want just to get a bargain. This is what drives black Friday and other big retail sales with people rushing to buy stuff just because it is a bargain. Heck, people stand in line for hours, even days, to be the first to rush in the door.
NH Joe
Yup, how true!