Just a few thoughts...
Upon examination of Lionel's "Six Pack" traditional rolling stock from pages 56-57 of the RTR catalog, I just realized that the price of each pack, $119.94, makes each individual car $19.99 - pretty much the same price point as Menards rolling stock. Only problem is I doubt many people will splurge and buy six of the same type of car at once.
Well, today as I visited my LHS, they had a couple of these sets out on the counter in the train department - a pack of flatcars and a pack of gondolas, and were splitting the cars up and selling them individually, at $19.99 each. Now that I look at the descriptions in the catalog again, the flatcars & gondolas at the LHS were of a random assortment, and I could tell that they'd already broken up parts of other sets, too. There were a couple of gondolas from the UP 6-pack, and the remainder a few from the "West Assortment" pack. Similar situation with the flatcars. Naturally, I couldn't pass up $20 freight cars, so I ended up buying three gondolas.
This was a smart move on the LHS' part, in my opinion. And it seems with Lionel's MSRP for the 6-packs, could this be a "secret" way of competing with Menards? I have to say, when I saw these cars in person I was impressed. Pretty well made, with some nice, heavy die-cast trucks and couplers. Flatcars were of the same quality, even with a simulated wood-like color on the deck. At first when I saw them I thought the hobby shop was running some special clearance or blowout, until I saw the dates on the cars and remembered the new catalogs!
Perhaps with Menards offering rolling stock at more reasonable prices, other manufacturers such as Lionel are taking notice. Especially since Menards hasn't come out with any gondolas yet so Lionel has an edge there. With all the talk about Lionel's prices going through the roof, it's nice to be able to find a deal on some basic rolling stock, then realize that it's exactly where Lionel priced it to begin with. If only they could make some boxcars at those kind of prices. I have a feeling that as prices of scale/higher end items keep going up, more people are turning to traditional/O27 and are getting excited about the Menards stuff (myself included) because it's a bargain - great quality for a great price. And though NOT scale or super high quality, it's great for the price and may be all that people are willing to spend on trains in the near future.
Question is, will Lionel come out with any boxcars at these prices? If so, and if hobby shops are willing to break-up the sets, they could recapture a huge part of the Menards crowd. I think competition is great, and if Menards keeps offering rolling stock at the prices it has been, the pressure is on Lionel and other manufactures to offer stuff at the same/lower prices or risk losing out. And for Lionel to miss out on offering affordable basic rolling stock, when a huge part of their business is RTR, is very ironic.
We're seeing basic boxcars in their new RTR catalog that are running at the same price as Atlas O scale equipment, just because a Disney villain is painted on the side. Uh, lol?