I've seen almost no mention of these potentially paradigm shifting sets. They use alkaline batteries rather than lithium batteries, at present, due to shipping restrictions (according to Ryan Kunkle) and other logistics, but may be the beginning of a new approach to beginner's sets.
Most striking is the the reduced cost with sets ranging from $80-150 or so. Secondly, instead of the ready to play sets which won't operate on regular O gauge three rail track, these will operate, apparently, on existing O gauge track platforms. It seems to me that these sets are much more affordable, and could bring toy trains to a much wider audience. For one thing, they will allow children and grandchildren to operate their sets on existing O gauge (2 and 3 rail) layouts.
It's also interesting that I don't see these sets listed in the new Charles Ro price list. Perhaps they will be sold primarily through existing toy and general merchandise stores.