Guys....I have been reading all of the responses since this thread first started. Haven't said anything because I don't want to influence in any way the narrative. But get ready because this is going to be a long read.
Rich Melvin as you may know "retired" from this business years ago (and quite wisely I might add) but he has agreed to help with IT and other things as we have needed them. Rich and I work closely together on projects pertaining to OGR. When I came aboard, my background in marketing and print media was useful in keeping the OGR print magazine in the hands of our subscribers but it has been increasingly difficult. Just a few short years ago CTT had 9 issues per year. Then it ticked down to lower numbers until now it is 4. Page count went down to even less than OGR's. OGR had even reduced our issues from 7 to 6 during that time and reduced our page count from 100 pages to 84. All of this to reduce the cost and keep the print magazine coming to you. You may not believe this but I honestly don't sleep well these days because I am always having to find ways to keep print going and for the reasons you have stated above. I assure you it is not an easy task.
Regardless of the reasons of cost increases, lets be honest ... I can't remember a time that costs haven't increased year over year no matter what segment we are talking about. Cost increases are a given even if there doesn't seem to be an underlying reason. I have my strong opinions as to why this happens but if I were to state them here, it would be inappropriate to do so because I would be breaking the very rules we make everyone else abide by. So ... let me just say that over the last 3 years our costs to print the magazine have gone up on average a total of 48%. Yeah, I know you may not believe that but it is the truth. During the last few years it was not unusual for me to receive from our printer notices that paper went up, ink went up, logistics went up, storage costs went up, postal rates went up, freight went up, and the list goes on and on. What didn't go up was the number of print subscribers and advertisers! Heck, folks in this hobby are willing to pay thousands of dollars on one locomotive yet get upset when a magazine subscription that they say they enjoy goes up in price. It always amazes me when folks on the forum talk about how much they bought here and there and yet are not willing to buy a subscription to the magazine. We have tens of thousands of members yet far less than a thousand supporting members. Heck, a supporting membership is a buck a month yet folks refuse to pay for the forum which they think should be free. A few months ago I had a couple of folks tell me that it should not cost OGR anything to have our website/forum. I was told I was lying about the cost to run the forum because they had their own websites that cost nothing to them! I assure you all that we pay Crowdstack thousands and thousands of dollars each year and to have this site. Moderation of the forum costs money and all I can say is the forum is rapidly costing more and more and is now well into the 5 figure category budget wise.
I will share something with you all that normally I wouldn't but what the heck .... here goes. Early last year I began looking for a new printer for the magazine. Not because I was unhappy with their service but because we can't continue to afford the printing costs. Each issue of the print magazine costs us more than we charge subscribers. Hobby shops actually get the magazine even cheaper just so that we can "get the word out" yet many shops have quit handling it because they tell us that folks won't pay the cover price or subscription price. How many of you would be willing to pay $50 to $60 for a 6 issue per year magazine? Likely not many and that is about our break even price. Actually $60.00 per year would make us a little money but WOW, I can just see the mass exodus and nasty emails / letters we would get! Anyway ... so last year I found a printer that could save us several thousand dollars per issue over our current printer which is the same one that CTT uses. A few months ago I entered into an agreement with them to begin printing the magazine starting with run 334. I had been indicating to our current printer that I was unhappy with the pricing but to no avail so I said my goodbyes to them. The following week out of the blue, they found that there was an auto-renew clause on our contract and they had auto-renewed us for two more years earlier in the year! I did not know about the clause but I have no excuse ... I missed it seeing it. The "new" printer let us off the hook but I was pretty upset because I was counting on the savings to allow us to not have to address more cost saving or revenue buildings options we had been discussing (you all know what that means!). I had a "meeting" (more like I freaked out with the printer) and finally got to someone that was willing to see what they could do. Lo and behold, while they didn't match the "new" printer's quote, they we able to save us money ... still not enough for the long term of the print product.
CTT, O Scale Trains, and others are doing what they have in order to survive. It is not because they are greedy or are trying to fleece your pocket book but because some of these magazines are run by hobbyists that love trains just like you. They are trying to continue to offer print however I am here to tell you that print in small niche hobbies like this one is not going to be around much longer. You will note that OGR has been pushing digital through our specials we have and the perks we give digital subscribers. We can't afford to do the same for print. At this point, if it wasn't for our advertisers, supporting members, and digital subscribers ... the print magazine would have been gone by now. PLEASE don't take this as we don't appreciate and value our print subscribers because we do and we need them but we have been subsidizing the print magazine for years now. We honestly want to provide them with the print they love!
So ... what can you do to continue to have a print magazine? Well ... we created a combo offering where you can buy the print magazine and add digital for only a buck more per month. That dollar more gives you some perks not the least of which is more content, pictures, etc. but access to every issue ever published which is well over 300!!! By doing this, it helps defer the cost of the print at least for now. A Supporting Membership on the forum is the perfect add on for only a dollar per month. Heck, the total between the digital add on combo and supporting membership is less than than buying the digital subscription by itself!
I am being frank with you when I say that I can see a time when we are going to have to do something to address our costs and it may involve including the forum in those decisions. Hopefully you value the forum and the magazine enough to spend a little of your train budget on this side of the fence. In addition, we now have a fine YouTube channel that needs your support and that costs you nothing other than a few clicks on the subscribe button, the like buttons, and the bell / notification button. I appreciate as does the rest of our staff your understanding and support!