Is this covered under warranty? Clearly that is defective behavior!
IF you're on your own to repair it, it is a fairly simple electrical circuit. There have been assorted threads on this though not one I could find with your specific problem. Anyway, if you are so inclined, you can open the controller box and examine the circuit board as per this thread.
There are two tiny components (diodes) as shown. With the board oriented as shown, are the silver bands of the two components on the ends of the diodes as shown...or were they installed backwards? If backwards, this would make the motor operating backwards.
If the diodes are correctly oriented, then the other possibility (I don't have this Accessory) is the 2 wires to the motor in the crane itself are wired in backwards. This also would make the motor operate backwards. The wiring reversal could have occurred at several points along the way. I say "along the way" since the 2 wires to the motor pass thru solder joints, connectors, etc. I couldn't find any more pictures online of the wiring to be more specific on what to look for.
There are meticulously drawn schematics of the accessory in this OGR thread, but I think you need actual photographs to diagnose a simple assembly error.