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News from MTH...Good or bad news for us local hobby shops...it'll be interesting.

 


 

April 30, 2013 - As retail outlets for hobby products - including model trains - continue to decline in volume, M.T.H. Electric Trains will begin to incorporate direct marketing tactics for its tinplate and S Gauge lineups in 2013. This decision follows on the heels of the direct marketing initiative created for M.T.H.'s RailKing One Gauge lineup in 2011.

Unlike the earlier One Gauge initiative, the tinplate and S Gauge lineups will feature across-the-board MAP (minimum advertised price) pricing to engage and encourage retailers to continue accepting consumer orders and supporting these smaller but still vibrant product lines.

Beginning with the M.T.H. 2013 Lionel Corporation Tinplate catalog and the M.T.H. 2013 S Gauge catalog, M.T.H. will begin accepting pre-orders from individual consumers for items featured in either catalog. Preorder items will be promoted above the MAP price ensuring that retailers who are also promoting products featured in either catalog will be able to competitively meet or beat M.T.H.'s posted website price point.

Later this Spring, M.T.H. will publish our 2013/2014 RailKing One Gauge product line. Like the 2013 Lionel Corporation and M.T.H. S Gauge product lines, the new One Gauge product line will also feature MAP pricing and direct consumer ordering.

 

WHY THE NEED FOR A DIRECT MARKETING INITIATIVE?

With fully one third fewer hobby stores serving North America today than in the early 2000's, it is critical that M.T.H. remain capable of providing our customers with as many purchasing options as possible. With niche markets like tinplate, S Gauge and One Gauge, consumer options for seeing or purchasing products in these scales are fewer and fewer. There are simply not enough stores supporting these scales today to fully engage these market segments. Without direct marketing initiatives, the future of these markets could come under duress.


 

Believe it or not, this seems to be a spreading trend in the hobby supply industry.

 

I am sure I speak for all LHS owners hoping our valued customers continue to shop with their favorite dealer.  If for no other reason than for availability of under-produced product.

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I will continue to support the dealers I now do business with.

 

This direct-to-consumer thing seems to be a growing trend in the hobby (other firms have already been using this marketing strategy in one form or another), and even though I understand the reasoning behind it, I personally do not see it as being anything particularly beneficial to the hobby over the long term.

I find it disturbing.  

 

Sales of tractors are down.  Do you see John Deere bypassing their dealers to take direct orders at the factory?

 

Car sales are down.  You think Ford dealers would put up with Ford Motor Company making retail sales from the factory?

 

Even with the (theoretically) higher price, this still undercuts the LHS.

 

For those like me with no local train store, what's wrong with a telephone call and mail order from an established LHS?  That's how I do business.  This action is trying to take the business away from retail stores.  IMO, MTH is just trying to claw back some $ from its retailers.  

 

Seems like MTH is just trying to increase their sales. Not sure that this will make much of a difference.

The problem with niche markets like tinplate and S Gauge is that the market is so small that most dealers can't afford to or choose not to carry the product. Also, tinplate, especially Standard Gauge is rather expensive.

I've also noticed that LCT items are in stock at MTH for a longer period of time than in the past.

I have recently ordered LCT from a local dealer who normally doesn't carry tinplate because I know that he can use the business. He gives me a good discount (probably MAP) and both of us are happy. If an item is out of stock at MTH, I order it from an out of town dealer. I'll continue to do this. I'd rather let the dealers make some of the profit.

BTW, I see that MTH is discounting pre-orders about 12%. Shouldn't affect dealers at all.

The problem with niche markets like tinplate and S Gauge is that the market is so small that most dealers can't afford to or choose not to carry the product. 

 

I think this is the main explanation. There just aren't a lot of stocking dealers in tinplate, S, and MTH One Gauge, so MTH is creating another outlet. It may actually help the dealers in the long run by expanding the market. I doubt many customers are going to switch from their dealer to direct, unless they are already unhappy with the dealer. Personally, I'm quite happy with Justrains and Jason's and will continue to order from them. (We have no LHS that sells MTH where I live.)

 

Weaver and Atlas have been selling direct for a long time, for the same reason. 

Originally Posted by hojack:

IMO, MTH is just trying to claw back some $ from its retailers.  

 

I don't see it that way at all.  I, like many here, prefer to buy from a local dealer or even a distant dealers that we order from online or by phone.  I don't see any of that changing...I know for a fact that it won't change in my case.

 

I'm not sure that direct-to-consumer sales do a whole lot to expose potential new entrants to the hobby (if they don't see something, they often won't even know it exists), but I suspect that there will be a sufficient number of dealers around who will still stock tinplate items, just as they have in the past.  And you can be absolutely sure that those who sell online already will not be adversely affected, especially if their pricing is reasonable and their service is good.

As a tinplate fan I’ll continue to buy my LCT items from various dealers. However, as mentioned in some other threads I’m not seeing a whole lot for me in the latest catalog. And, frankly, I’m still waiting on a couple of pre-orders from last year.

 

Also agree with a few comments above about inventory. I’ve seen several dealers holding the same items in stock 2 and 3 years after their release.

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