Yes, this auto rack announcement was a bit of a surprise. I mean.... why this car!??!?! I guess the articulated auto rack cars must have sold pretty good and they wanted to follow up with these. I don't doubt that they are going to be really nice cars but I think to get more of the 2-Rail market, I would have picked a different car. I would have maybe picked something not quite as big and not something quite as new. But I do give them points for maybe trying to attract younger modelers to O Scale with this quite modern car, even though I think most of these modelers will end up being 3-Railers. These cars are going to be some real space eaters regardless...
That being said, what I did find interesting is that they noted that it was designed in the USA in the PDF. Could that be where the bottleneck has been for Atlas to get new models made? Maybe??? However, I am sure that this also reflected in the model's price. But hey, at least it put more domestic work on this side of the pond and it got a new model built so even though I don't really have any skin in the game for this model (too new for my era) I think the price is not out of line for this big of a car that will most likely contain a lot of die cast parts. The fact that they even considered doing some of the design work in the US, let alone following through with it just shows that China is no longer the well of cheap labor and Atlas is basically saying, this is the new pricing model and not much Atlas can do about it. If you want nice model trains, this is what it is going to cost as they can't negotiate much more out of the price with China any longer.
Scott