BTO has really been a double-edged sword for our hobby. It's leveled the playing field CONSIDERABLY for dealers of all sizes so they can better compete for pre-orders... as compared to the past model, whereby only Lionel's largest dealers could "afford" to order large quantities of product "on spec". Then enthusiasts would need to often buy product from those larger dealers with big inventories to ensure they'd actually get what they ordered.
With BTO today, all dealers are essentially competing for pre-orders. And as long as there's no serious fall-out from customers backing out of pre-orders, there's a lot LESS risk for smaller shops/dealers to order larger quantities of product (since those orders are presumably backed by solid customer pre-sales plus a few extras).
The most recent Lionel catalogs with BTO items have encountered some interesting market nuances though... Namely, there's still a good deal of BTO product in dealer inventories today almost 6 full months after product delivery: i.e., think NYC ESE passenger sets, NYC ESE Hudsons, Heavy Mikados, ES44 diesels, etc... Even MTH's new NS OCS passenger sets and locomotives are readily available as we speak!
So perhaps more dealers ordered "too many extras" this time, and they haven't sold through their inventory yet -- even at prices lower than the earlier pre-order prices. That's the wild-card in the BTO era. There's no guarantee you'll find BTO items at these great prices, but we all "feel better" when we can go on a shopping-spree and get more product for our dollars. OTOH, some folks prefer knowing they're100% certain of receiving an item they want, so they pre-order and never look back if prices fluctuate. There's no right or wrong approach here.
Next year, more of us might play the waiting game and shop for BTO items a few months after products arrive Stateside. But admittedly, there's no guarantee those "extra" products will still be on dealer shelves then (like they are now). And they may or may not be discounted. Could perhaps be premium-priced. So how lucky do you feel?
I'm playing the waiting game... Didn't pre-order any 2016 Lionel locomotives, but I have my eye on a couple. If they sell out via BTO pre-orders, that's OK. I just feel somewhat put off by the fact that so many 2015 BTO items are "on sale" now for less than their pre-order / early-buy prices. And that's true of products from nearly all the importers.
David