Originally Posted by Allan Miller:
Originally Posted by Charlienassau:
Print Media is rapidly dissapearing. Printed Mags will be gone. Ipad, phone and computer downloads will be the norm. I know some of you will not like that but it is a fact. Librarys will also I am affraid dissapear too.
You better hope that doesn't happen too soon, Charlie (I'm confident it won't happen in my lifetime, so I'm not terribly worried). A good segment of your existing and potential customer base still enjoys holding a printed publication in their hands, and the print magazine is still, particularly in small niches like the model railroading hobby, a darn fine and viable way to attract new participants.
It's important to keep in mind that model railroading--the hobby as a whole--is just a tiny speck in the gigantic and ever-expanding cyber-Cloud, and that a major challenge this hobby faces, perhaps now more than ever, is future growth. Growth in our hobby world most often results from exposure, and new participants in the hobby are most often enticed via public exposure to printed articles, magazines, and books; public shows, meets, and exhibits; brick-and-mortar dealers; and one-to-one contact with current hobbyists. As one or more of those opportunities for real-world exposure are diminished, the challenges to expanding the hobby are exponentially increased.
There is a counter-point to that argument Allan. That is that newer generations use different media sources. There have been several articles written lately with statistics that show that model railroading is growing overall. The new, younger crowd tends to get all of their info digitally. YouTube videos, Facebook groups, web advertising, etc... The simple fact is that you have to go where the customers are. This generation expects instant access to information and they want it in a format that fits their lifestyle. Just as previous generations relied on books, magazines, VHS tapes, DVDs, Blu-Ray, etc... this generation will expect to find their content accessible to their mobile devices and tablets.
You can put up all the ads in hobby shops and bookstores that you want, but that won't gain many new customers. I love bookstores, but I go looking for what I know and what I want. I don't go in and say hmmm... I wonder what new hobby I can find a magazine for. Targeted advertisement based on web history and social patterns is a much more effective way to introduce people to the hobby. If you see something and Like it on Facebook you may find new ads of interest to you based on their algorithms.
You have to target the audience accordingly. Printed magazines will only last for a finite period of time IMHO. Eventually the demographic that prefers print will shrink to the point that it won't be economically viable. It is just a natural change. Neither method is better or worse than the other. It really has nothing to do with media type. It has to do with generations of people and their habits and expectations.