Here is one combining cigarettes and trains- does not get any better than that!
Possibly could be a party going full blast in the Far North where it's dark six months out of the year?
Wonder if doggie is looking at the can of Woof in the fridge or if he wants a Schlitz too?
@Allegheny posted:Check out the time of day, seven minutes past midnight and they are hammering it away with now the food being served. ...snip...
Maybe they just returned from the opera or a play. 
Which was my thought when I saw the ad.
My favorite character in the Schlitz ad is the dachshund, who looks very much like my red dapple dachshund Panda
