I would expect that the serial interface on the 9-pin connection is quite standard, otherwise there would be all sorts of issues when connecting to computers, USB adaptors etc. However, the content of the data sent along the serial connection is another story entirely.
The "standard" for the interface is kind of loose. There are definitions of the pins and what they were intended to be used for in terms of hooking up to a modem.
No one is doing that so the only ones that are truly "standard" are 2,3,5, aka transmit/receive/signal ground. If you aren't using a modem and you are talking to something you designed you can pretty much do whatever you would like.
WiFi does plug into the serial port. I was able to connect my iPad up to it at the open house in Ohio last August. Took about 30 seconds. Since I didn't have the layout drawing that matched what was on the table I couldn't do much but the wifi connectivity worked fine (aka my iPad saw the device).
One note of caution regarding this. I'm pretty sure that once you bind the iPad to the base you lose the main internet connection in the house (aka your main wifi router). I'm not sure if the iPad can talk to two network devices on the same connection at the same time, e.g. two 802.x "bases". I know you could use WiFi and BlueTooth (the external keyboards do that) but I don't think the link device is using BlueTooth?