The new pricing structure seems exorbitant, but I don't have a full grasp on the costs involved with bringing these products to market, so I can't say if the price increases are reasonable.
The real question is if the market will sustain these prices?
The official CPI is around 7%(excluding food, fuel, housing), but using honest metrics including increase cost of fuel, food, and housing we are seeing a 15% destruction of the value of our incomes. This translates to less recreational money to spend on the hobby. Incomes are not going to keep up with this compounding inflation
Lionel also has to compete with MTH, Atlas, 3rd rail, used market, and simple fact many of us have more trains than we know what to do with.
If Lionel is charging us Golden Gate Depot prices for plastic generic passenger cars, why not buy accurate metal Golden Gate Depot cars?