For the "doubters" among us train fans, I will go out on a limb and bet a mug of hot chocolate that Lionel licensing (from Warner Bros) the rights to make Polar Express items was the smartest business decision ever made by an electric toy train company.
Ahh yes, I remember well the demand for the PE starter sets as the film was distributed...it was hot and heavy as sets came trickling in later on in time for Christmas that year...with some unscrupulous Ebenezer Scrooge types jacking up the cost...$400, $500, good grief. Evidently, Lionel had underestimated demand. Nevertheless, some lucky children had very special present in time for Christmas . The following year and after production increased substantially.
2004 was a sad year for me, having tragically lost my father and best friend within a week of each other. It was Thanksgiving night when my wife suggested we go see this new movie in I-Max 3-D...I was scrooge-like at first...but relented. We stood in a long line at the theater, a freezing cold night, and after admission all patrons were given special glasses and a PE movie poster. Wow, what an awesome experience I-Max 3-D is! Words cannot describe the wonderful effects. I had, once again, "believed," and the experience motivated me to resume work on my layout...which had been dormant since the passing of my father and friend. My wife had the poster framed in beautiful blue metal. Here we are 20 years later...can I still hear the bell? It's faint, though I do hear it