Williams Trains has had many lives and many incarnations, and very little about them can be generalized unless one refers to the era of production.
The Samhongsa scale (of course) brass production was a wonderful period; there were a few pre-Samhongsa brass locos that were not mechanically top-rate (they looked good, in general) - Baldwin brass(!) diesels and a couple of NYC Hudsons and a B&O 4-6-2 - all of them improvable - and the late Masterpiece Series - high quality and I think built by a builder that did/does 3rd Rail and the Smithsonian Dreyfuss.
The other Williams production tended/tends to be more toy-like (and run like toys), but there are some nice exceptions.
Any loco with a motor can be "upgraded" to TMCC and the like; "replacement" of the electronics is a more accurate way to think about it, and ranges from simple-easy to tedious-involved, which, in turn. depends more on the customer's desires than the nature of the machine. Me - I want command, cruise, headlight and Electrocoupler/Protocoupler. Sometimes sound. That's usually it.