I think most everyone has given reasonable advice so far but, as usual, have some things to add, and to ask. I'm going to assume for the purpose of the discussion we are talking about a strictly conventional layout, and as such not consider what may or may not be true for TMCC/Legacy/DCS.
I'm also, mostly, going to skip over cosmetic and operational things like the whistle control and accessory outputs, focusing instead only on their use to power your track. I do prefer the ZW both cosmetically and for the double whistle controls, but that is more a matter of preference. If the cosmetics and feel of the handles is important to you, give them each a try and see what you like better.
As to which is a better choice between a KW and ZW for supplying raw power, it really depends how you plan to use them. Both transformers have shared output, meaning any one of the outputs can deliver the full wattage the transformer is rated for, assuming you are only using that one output. (( I'm also going to note that post war transformers are rated on input wattage, not output, so what they actually put to the track is somewhat less. When I say rated wattage, I mean it only to simplify things.)) When you do the basic math, if you had, say, 6 tracks you are powering, 2 ZW's or 3 KW's would provide (almost) the same power, using 3 of the throttles on each ZW. If you used all four throttles to run trains on a ZW you would have less power available per track, though this is still not a problem if you are not running trains with high draws of power.
It seems a 10 amp circuit per track has become common place for layouts these days, but that is beyond what a KW can provide even if used to power only one track. I would compare a KW to the older 135 watt(7.5 amp) powerhouses and the ZW to the 180 Watt(10 amp) ones as far as how much total power they can supply. With this comparison we can see that the KW will provide little more than 3 amps per track assuming both are equally loaded. If using only the two main throttles on the ZW you'll get something over 5 amps on each track which is plenty for all but the most power-hungry trains.
If all of that is too confusing, the basic rundown is, for running modern engines and non-lit/LED lit cars, neither the KW or ZW will break a sweat even using all 4 outputs on a ZW. if you are running post war engines and/or several cars with light bulbs, the amps will add up quickly. In that case a KW is barely enough to power one track/train, where as the ZW will probably be enough to power 2 trains/tracks.
My recommendation? If you are running post war and lit cars, it doesn't make much difference if you choose 1 ZW or 2 KW's for every two tracks you plan on powering. Do your math based on the cost of 1 ZW versus 2 KW's. If you have a VERY high power demanding train, a single ZW will be the only way to go to match the power offered by a modern PH180 brick.
If you are running newer trains with less demand for power, the choice moves more into the cosmetic differences and your preference for large throttle handles.
I find that at many of the shows I've visited you can buy 3 KW's for the price of 1 ZW, and leaves them a more cost effective solution almost all of the time, however I dislike the controls of the KW and am willing to pay more for the ZW
I apologize If this was confusing to read, My brain is wandering about at the moment.
JGL