Note the 4 upward aiming flood lamps on the cat-walk of the prototype:
The use of thin flat surface-mounted LEDs as used on the lighting-strips is/was motivated by the prototype. The traditional domed LEDs (3mm style shown below) project a narrow conical beam which would have more of a spotlight effect on the billboard rather than the desired wide-angle floodlight effect.
As for the Powerball model itself, the jackpot display was a custom-built circuit using a 3-digit 7-segment LED displays. The circuit would randomly increase the jackpot value every so often and reset back to 10 million when someone "won"
Here's a short video showing how it was built and the digital jackpot increasing - always gets a chuckle from visitors. I built this over 10 years ago before LED strips were common so you see individually hand-mounted surface-mount white LEDs.