Has anybody else noticed the changes to Atlas-O's website? It appears the "atlaso.com" domain is still active, but the home page is now automatically forwarded to the main Atlas Model Railroad website... which is now a huge umbrella site for ALL Atlas model railroad products. It's not clear how this affects the Atlas-O organization internally... or if the Atlas-O "brand", per se, will be changing in any kind of external way. I guess we'll need to see what the official word is from the key players at Atlas. Most of the O-Gauge information has been mapped into the new website, although a few favorites like the long list of historical Atlas-O announcements needed a quick Google search that pointed back to the former Atlas-O website page to get the information I was looking for this morning.
On a positive note, I do like these changes. And somebody at Atlas is doing a nice job reworking the website. Or if they contracted the work to an external agency, they're doing a nice job. O-Gauge is now represented very much like Atlas treats their N and HO product lines. Makes a lot of sense when you think about it. Using Atlas terminology, the website is now an "all scales" website.
Can't say that I'm surprised to see this latest development. Atlas-O as an organization had withstood a lot of unfortunate events in recent years, ranging from the untimely passing of Jim Weaver a few years ago to more recent challenges getting product manufactured and shipped out of China -- not to mention several key staff departures. But if the new website is any indication of what's going on behind-the-scenes, it appears there's a fair amount of thought going into Atlas products in general. Let's hope for the best for our O-Gauge corner of the world as new O-Gauge products are released as part of the Atlas Model Railroad Company, Inc.
On yet another positive note, the new website has an updated "production schedule" (located in the INFORMATION tab of the home page) that shows products that shipped from China in containers on October 23rd and Nov 10th. Of course, I was happy to FINALLY see confirmation that the second production run of Maxi-IV well cars AND containers did indeed ship from China about a month ago -- which puts those goodies just past the half-way mark on their high seas journey to NJ. So perhaps Santa will bring a load of those "CSX: How Tomorrow Moves" containers I've been waiting on for quite some time.
Wishing Atlas-O, oops... I mean Atlas Model Railroad Company , all the best as they move forward.
David