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Yet another example of the crap that passes for informational video today. 

 

Today's video producers are so caught up in the technology available at their fingertips that they forget they are supposed to be telling a story with whatever they produce. All the speeded up video (some day I may tell you how much I absolutely HATE that technique...) and the fast music make for some eye-wrenching, repetitive and nauseating visuals, while telling the viewer ABSOLUTELY NOTHING about what's going on, what they are watching or the role the equipment they are watching plays in overall transportation scheme.

 

It never ceases to amaze me that people actually get PAID to produce this crap, and in this case, someone at GE actually signed off on it. Wow.

Originally Posted by OGR Webmaster:

Yet another example of the crap that passes for informational video today. 

 

Today's video producers are so caught up in the technology available at their fingertips that they forget they are supposed to be telling a story with whatever they produce. All the speeded up video (some day I may tell you how much I absolutely HATE that technique...) and the fast music make for some eye-wrenching, repetitive and nauseating visuals, while telling the viewer ABSOLUTELY NOTHING about what's going on, what they are watching or the role the equipment they are watching plays in overall transportation scheme.

 

It never ceases to amaze me that people actually get PAID to produce this crap, and in this case, someone at GE actually signed off on it. Wow.

Rich:

 

Bet you don't read newspapers!  Not a great way to teach English.

I didn't say it was a great video, now did I?  It did show so inside shots of the GE locomotive, and it was neat to see so many over head cranes in operation at once.  But yes, the overall video left something to be desired.  But it almost makes me want to model such a point, but sadly I have have way too small a space.

I'd love to see how you'd make a 5-minute promotional movie showing intermodal yard operations without using that "speeded up video technique."

 

In 5 minutes you would barely see anything move in a yard of that size. Sure, hundreds of tons of freight would go in and out, but they'd barely make a dent in any of the stacks. Your typical viewer would say nothing was going on.

Originally Posted by Matt Kirsch:

I'd love to see how you'd make a 5-minute promotional movie showing intermodal yard operations without using that "speeded up video technique."

God forbid we actually show what goes on in real time without having to "embellish" it to meet the 5 millisecond attention span of the typical video producer.

 

I'm sorry, but there is no justification for the speeded up video we see every day now - everywhere. It is nothing more than a crutch for a video producer who can't think of anything else to do so he uses this technique to make pretty pictures instead of telling a story. The fast, 1 to 2-second cutting pace prevalent nowadays produces some really AWFUL video. It's all over cable today and it is all but impossible to watch.

 

Check out the well done spot Big Jim put in his post above. Now THAT spot tells me something I can remember about GE locomotives...without ANY speeded up video.

 

Instead of the mind-numbing music used in the first video, how about an announcer who might actually TELL us something about what we are seeing and what this big place with all these cranes actually DOES. Oh...wait...that would mean the producer would actually have to research what goes on there and write something. Nope...can't do that...no time! Gotta get all these pretty shots of "stuff" there! Lock down the camera - shoot a locked-down, static scene for 5 minutes. Then speed it up in the computer so it only lasts 3 seconds...2 seconds would be better.

 

Yep...that's how to do it!

 

Bull...

Originally Posted by OGR Webmaster:
 

 

I'm sorry, but there is no justification for the speeded up video we see every day now - everywhere.  The fast, 1 to 2-second cutting pace prevalent nowadays produces some really AWFUL video. It's all over cable today and it is all but impossible to watch.

 

 

Sure there is Rich, its all about the short attention span of younger folks these days. The time they took showing the whole operation is probably the same amount of time it would take to show one container being loaded or unloaded.....agonizingly s...l...o...w. Most folks would lose interest and change the channel or "skip" the commercial altogether in the first 30 seconds.

 

"Its gotta be fast and its gotta be now."....just like gettin on the information superhighway.

 

 

Those of us who grew up with, or remember Knight Rider, were not raised on this high speed digital information/ communication stuff.

Last edited by RickO
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