Actually, I've had a number of Williams steamers come in for upgrades with bad motors, so I wouldn't take to heart the "lifetime" comments. Most of the bad motors would draw 3-4 amps with minimal load, way more than they should. I have replaced a number of them with Mabuchi RS-555 motors in the past.
With all due respect to all commenters, I too have had a number of Williams (WBB) steamers, and every one of them was geared so poorly that motor abuse was nearly impossible to avoid. That delightful smell of a hot motor was all too common. I have had no trouble with the WBB diesels, however.
While "maintenance-free" motors do in fact have a limited lifetime, applying them incorrectly makes them look much more troublesome than they truly are. I have no doubt that a better motor choice would make the WBB steamers more robust.