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I am curious if anyone knows what the pre-order deadline for the Lionel 2015 Signature Edition Catalog is? I think I may have seen March 15th somewhere, but I can't remember.  I am still trying to decide whether to buy the Empire State Express set and I would like to know how much longer I have to make a decision.

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According to the Charles Ro price list, Lionel's deadline for dealer orders is March 18.  So several dealers are requesting consumer orders be in by 3/15 for BTO items.

 

Charlie Ro's "early buy" (low price) deadline is another month out at 4/15.  They usually order extra BTO items, but theoretically those items can sell out before 4/15, and you'd be out of luck -- although I've yet to encounter that scenario. 

 

Generally speaking, BTO was -- and still is -- a huge marketing ploy by Lionel to generate consumer pre-orders.  Although it creates risk for those dealers ordering "extras", it also levels the playing field among dealers so that even smaller dealers can compete for pre-order business by soliciting consumers.

 

David

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