... But we have a public with MUCH more cash than common sense. That's more sad than retailers setting their own prices. ...
Very true, Dave. The irony behind all of this is... I don't think folks are turned off so much by retailers setting their own price -- but rather it's the representation to potential buyers that they're getting such a huge (false) discount that raises eyebrows.
I recall back during Christmastime 2007 in NYC, when my wife and I did the city "walking tour". We visited FAO Schwartz's store in Manhattan (now closed), and I don't think I've ever seen Lionel trains "merchandised" more effectively. The display was superb! This was the year that Lionel had delivered both the JLC Allegheny w/TMCC and the JLC GG1's w/TMCC. And FAO had about two dozen of each locomotive stacked very creatively throughout the "toy train department". Most small LHS's were lucky to have just one of each in stock! So seeing two dozen of each locomotive on display like that just made me smile.
Back in those days, the Allegheny had a $1,700 MSRP and the GG1 carried a $900 MSRP. But FAO had the Allegheny priced at $2,400 and the GG1's (in two Pennsy color schemes) priced at $1,200. We knew they were above MSRP, but that's what FAO was actually selling them for. And I just smiled and thought, "Only at FAO Schwartz in NYC would stockbrokers and investment bankers pay those prices just because they could." Who knows how many -- if any -- FAO sold at those prices. But there were clearly no signs featuring "markdowns" from those high prices. If you wanted to buy them at FAO, you paid the asking price... or as in my case, I just smiled and chalked it up to expensive NYC prices and enjoyed the entertainment value in it all.
What makes today's marketing strategies more questionable is the fact big retailers -- in this case, kohls.com selling Lionel trains -- are selling the "representation" that shoppers are getting such a huge discount off prices at which the store never intended selling the train item in the first place. Some may argue it's a subtle difference not worth mentioning... but I think it's a very real distinction -- enough so that nobody ever bothered to challenge FAO back in the day, whereas today the "Big 4" retailers are being taken to task for this type of pricing practice.
David