Lionel will have their holiday segment this Friday (12/21) on the 'Today' Show.
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Lionel will have their holiday segment this Friday (12/21) on the 'Today' Show.
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Thanks for the info. Trains or no, don't think I can force my self to watch the "Today Show".
GREAT SHOW, looking forward to it!!
Thanks for the info. Trains or no, don't think I can force my self to watch the "Today Show".
I hear you.
I caught it either last Christmas season or in 2010. It's usually: a) a very quick segment and J. Don (the Lionel rep) barely gets a word in, and b) for train folks, it's not all that enlightening. More of a seasonal pitch to the masses.
It's in the 9am segment anyway, so I'll miss it.
Somebody here usually posts a clip.
Enjoyed last years and will enjoy this one to.
I was wondering if they were going to do it this year. Lionel should have it on there site if you miss it.
O-M-G! I'll set the DVR! Do you think they'll have little boxcars with the hosts' faces on them?
This is GREAT news & PRICELESS publicity for O Gauge trains before a market of millions... & the many, many people right there in Rock Center. I asked Don about this at York in October. He said he hoped Lionel would get him on the "Today Show" this year as, for the last year or two, he was on "Fox & Friends." He said that since that show is done in an empty studio, he missed the crowd that gathers around the layout for the "Today Show" Rock Center segment. Additionally, I believe the "Today Show" has a larger audience than "Fox & Friends," so it is also better in that regard! Good luck J. Don!!
I'll set the dvr--thanks for the heads up!
--Greg
The Today Show is part of my regular morning fare to get an accurate wrap up of the overnight news. i'll be sure to stay with it for the Lionel segment. Thanks for the heads up. Great PR for both Lionel and the hobby in general.
I plan to stay home extra, extra late to catch that segment. ALWAYS great exposure for the hobby. J Don is a prince of a fellow and a great rep. for Lionel and the hobby.
I'm not a big Today show fan, but I am a Lionel fan so I will tune in. Besides, it's Christmas time guys lets just enjoy it.
Also Allan is right on J Don is a great guy and deserves our moral support as he courageously negotiates those massive egos.
My family and I will be glued to the set.
Frank
Not a big fan of the Today Show, but I'm off Friday so I will tune in and enjoy the segment.
Too bad they couldn't have done it earlier in the season as in past years. When it gives people time to get inspired to go out and get that train this year. But cannot complain. I'm just glad they will have it on at all again.
For those of you who can't sit through the Today show why not record it and fast forward through it to the Lionel segment.
God invented the dvr specifically to speed thru insufferable TV like the TODAY show in order to get to the 1 minute clip of LIONEL trains. I always enjoy J Don and he is a great ambassador of the hobby IMHO.
Thanks for the information
J. Don does get squeezed for time...but well worth the watch. It's GREAT exposure for our hobby!
bump. for anyone interested or did not know.
Thanks for the info, I'll be DVR'ing it~
had my days off. sometimes that happens since I retired!
I plan on DVR-ing it. I always enjoy J. Don's presentations.
Andy
did this ever happen? I'm on the west coast and haven't seen it yet.
Nope, you didn't miss it. It's tomorrow, Friday 12/21.
oops
Hopefully, the world will not end till after the segment.
I will be sure to catch it. Thanks for heads-up!!!
I agree with Alan!!! 100%
Fred
J Don is the perfect spokesperson but he dosnt golf as well as his brother!
I would have recorded it, but then remembered that the Mayan Calander said the world ends Friday Dec 21st!!
Wonderful as Mr. Reese may be, particularly for us geezers, think of the scope of the influence that a Justin Bieber or equivalent might have. The Today hosts are gonna walk all over whoever the spokesperson is so why not get somebody youth-oriented.
Pete
God invented the dvr specifically to speed thru insufferable TV like the TODAY show in order to get to the 1 minute clip of LIONEL trains. I always enjoy J Don and he is a great ambassador of the hobby IMHO.
This is 100% percent correct. As I have set my DVR for the same reason.
Why does everyone get so excited about a 1 minute segment about model trains when the TV hosts show so little interest themselves in the hobby. They look at the display - say this is really neat - then immediately move on the the next portion of the show discussing Hollywood gossip or women's fashions for next spring.
Why can't our BIG model train companies get more involved and show the technical features on TV to get the kid's interest or how a family can get involved TOGETHER for a change in a layout design and construction - even if its only under the Christmas tree for three weeks.
Hopefully this would inspire kids and their families to continue the hobby.
Why can't our BIG model train companies get more involved and show the technical features on TV to get the kid's interest or how a family can get involved TOGETHER for a change in a layout design and construction - even if its only under the Christmas tree for three weeks.
Probably because (1) those so-called "big" model train companies are not big at all in the grand scheme of things and (2) because network television is geared toward items that hold, in their view, the greatest interest to the largest audience.
All of us here love toy and model trains, but a healthy reality check is also needed from time to time to define our role and place in the bigger picture.
That said, every big of positive exposure the hobby can get, even if only for a few minutes, is well worth the effort. Lionel deserves kudos for plugging away at this effort, obviously with some success.
Why can't our BIG model train companies get more involved and show the technical features on TV to get the kid's interest or how a family can get involved TOGETHER for a change in a layout design and construction - even if its only under the Christmas tree for three weeks.
The answer is pretty simple actually.
Since a single 30-second commercial slot on nationwide TV starts on average between $60-120K on up to half a million depending on the network, season, and time slots (again, that's per commercial), I would say that small, truncated time spots where at most the cost is limited to travel and set up, like what they get on the Today Show, is about the best they'll be able to do, TV-wise. If the hosts were willing to give them more air time to delve into more detail about the family aspect as you're suggesting then I'm sure Lionel would do it. As it is, they have a very short blurb where they have to make it quick, and that's certainly better than nothing.
Thanks for the info. Trains or no, don't think I can force my self to watch the "Today Show".
Same here! They will rush thru it, talking as fast, loud, and ignorant as they can.
And despite, advertising the segment so frequently to the point of madness...when they do show it, you end up losing a few IQ.
Several years ago, I stopped watching all Morning Show holiday segments, when after said frequent advertising about making Christmas Dinner....they rushed thru it so fast, talking over each other, talking like cackling hens so fast my brain matter leaked out! It was a total waste.
Unless its the Big Bang Theory or my local news, I avoid network TV like a plague.
Not to derail the thread, but when did they start calling Rockefeller Center "Rock Center"? It was never called that when I lived and worked in New York. Is this a "PC" term to avoid the connection between NBC and a robber-baron?
Jon
Not to derail the thread, but when did they start calling Rockefeller Center "Rock Center"? It was never called that when I lived and worked in New York. Is this a "PC" term to avoid the connection between NBC and a robber-baron?
Jon
I seriously doubt it. Maybe because 30 Rock was so successful on NBC? IMO everything doesn't have to be political.
Not to derail the thread, but when did they start calling Rockefeller Center "Rock Center"? It was never called that when I lived and worked in New York. Is this a "PC" term to avoid the connection between NBC and a robber-baron?
Jon
I seriously doubt it. Maybe because 30 Rock was so successful on NBC? IMO everything doesn't have to be political.
It is only "Rock Center" to the low information crowd. Fred
Jon, it's a combination of the success of 30 Rock AND the insufferable dumbing down of the written word to accomodate text messaging/twitter "shorthand".
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