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Uncataloged Premier O Scale 36' Woodside Reefers AnnouncedFebruary 17, 2023 - M.T.H. Electric Trains has announced two exclusive Premier O Scale 36' Woodside Reefers in Grand Trunk Pacific and Canadian Northern liveries for The Canadian Toy Train Association. The cars will be produced in very limited quantities in two different car numbers and are available for order on a first-come, first-served basis. Each scheme has an anticipated arrival date of September 2023. Item No. 20-94663 Grand Trunk Pacific 36’ Woodsided Reefer Car Item No. 20-94664 Grand Trunk Pacific 36’ Woodsided Reefer Car Item No. 20-94665 Canadian Northern 36’ Woodsided Reefer Car Item No. 20-94666 Canadian Northern 36’ Woodsided Reefer Car ABOUT THE PREMIER O SCALE 36' WOODSIDE REEFER The coming of the railroad changed the way America ate and drank. Before the iron horse connected every town of any importance to the outside world, most food was grown or produced locally. The arrival of cheap, fast, refrigerated transport — in the form of the woodsided reefer with ice bunkers at each end — enabled local brewers, diaries, meat processors, and other food businesses to become players on a national scale. Until 1934, shippers could advertise their wares on leased billboard reefers, each a hand-painted traveling work of art. That year, the Interstate Commerce Commission outlawed the flamboyant paint schemes because the cars often hauled shipments from other companies — whose freight bills thus unfairly paid to advertise the lessee’s products. What doomed the billboard cars was truth in labeling. Depending on shipping needs, billboard cars often carried loads for customers other than the company named on the car sides. A beer company requesting an empty reefer for loading, for example, might find a cheese maker’s delivered to its door. Shippers were not happy when their product was carried in a car bearing a large ad for someone else’s product — they complained that their freight bill had in part paid for another company’s advertising. Responding to these complaints, the Interstate Commerce Commission in July 1934 mandated the phasing out of billboard reefers and ruled that thereafter, the lessee’s name on a car could be no more than 12" high. By law, all billboard reefers were removed from service by January 1937, although many soldiered on in drabber paint schemes as late as the 1960s. EXCLUSIVELY AVAILABLE THRU The Canadian Toy Train Association | M.T.H. Electric Trains will be releasing a series of 2023 RailKing O Gauge Airslide Hoppers in four exciting liveries beginning late next Spring. Each of these unique schemes will be available in unique car numbers and will be in very limited production quantities. The cars are expected to begin shipping to M.T.H. Authorized Retailers in May 2023. Check out each of these offerings HERE. These items are available to order from your local M.T.H. Authorized Retailer. M.T.H. Electric Trains will be releasing a series of 2023 Premier O Scale 36' Woodside Reefers in four exciting liveries beginning next Summer. Each of these unique schemes will be available in unique car numbers and will be in very limited production quantities. The cars are expected to begin shipping to M.T.H. Authorized Retailers in September 2023. Check out each of these offerings HERE. These items are available to order from your local M.T.H. Authorized Retailer. Check Out The Latest Custom Run Production AnnouncementsM.T.H. Electric Trains announces hundreds of custom-run items each year for M.T.H. Authorized Retailers. Many of these unique releases are geographically relevant for an authorized retailer's local clientele. M.T.H. Email Subscribers get these announcements in their inbox every morning. To review the 2023 announcements to date, click HERE. You can sort the list by Product Line, Product Classification, and road name. To review the 2022 announcements to date, click HERE. | ||||||
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