Bowtie logo first used in 1914
William Durant became the President of Buick in 1904 and leveraged that to incorporate General Motors in 1908. formed General Motors by consolidating 13 car companies and 10 parts-and-accessories manufacturers including Oldsmobile, Oakland and Cadillac. In 1909 he arranged an $8-million deal to buy Ford, but the bankers turned him down. In 1910, Durant became financially overextended and banking interests assumed control, forcing him from management of GM
In 1911 Durant with backing from Pierre du Pont and Canadian R.S.McLaughlin went in partnership with Louis Chevrolet, a popular racer of the era, to form the Chevrolet Co. After a disagreement in 1914 Durant purchased is partner’s share. By 1916 thrie venture was successful enough to purchase majority shares in GM and placed himself into the Presidency. While President Durant merged Chevrolet into GM, Aquired Fisher Body and started Fridgidaire. In 1920, he lost control of GM to the DuPont and McLaughlin shareholders, and Alfred P Sloan took over the Presidency. For 1918 Chevrolet produced a primitive V8 model and in 1919 Chevrolet started building light duty trucks.
Chevrolet found is place as GM’s value brand within Sloan’s “A car for every purse and purpose” They Introduced a low priced 6 cylinder in 1929 and has been on a successful track ever sense, with the notable exception of the Corvair. And starting with their V8 engines in 1955 Chevy offered performance models.
1918 V8 engine
1918 Chevrolet Model D Touring
1/43 Post war Chevrolet models are easy to find in every price range, But I would like to see more late ‘40s and pre-war
Here are a few examples.
1930 Chevy Stake Truck by Ertl
1947 Chevy Stylemaster by Conquest.
1954 Chevy Tradesman station wagon by Brooklin.
1955 Chevrolet Bel Air Hardtop by Vitisse.
1957 Chevy 150 Twodoor by IXO
1958 Chevy Impala by American Excellence - NEO
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