ExxonMobil & The Mobilgas Economy Run
This week’s subject is a divination from the usual O scale vehicles, but auto enthusiasts should find it interesting.
The Vacuun Oil Co. of Rochester NY owned the Mobiloil and Mobilegas trademarks along with the Red Pegasus. Standard Oil of New York (SOCNY) used a shield as their trade mark. In 1931 Vacuum merged with Socony to form Socony-Vacuum.
The Mobilgas Economy Run was sanctioned by the United States Auto Club and held every year from 1936 to 1968 except during WWII. It began as The Gilmore Economy Run by the Gilmore Oil Co. of California.
Socony-Vacuum purchased Gilmore in 1940 and continued the Economy Run under the Mobil name.
The event was a marketing contest between the manufactures. Automakers tried to "prepare" their cars to achieve better results. The factory-supplied drivers were highly trained and experienced to drive in a manner that conserved fuel. An average driver in the same car and over the same course would be lucky to achieve the Run's results.
Socony-Vacuum changed their name to Socony Mobil in 1955 and dropped Socony from their name in 1966
Esso was a trademark of the Standard Oil of New Jersey. ( Standared Oil - S O = Esso) After the breakup the 1911 of Rockefeller’s Standard Oil Co. into 34 separate companies. The ownership of the many Standard Oil trade marks became convoluted. Due to a trade mark dispute with some of Esso's distributors they became the focus of much litigation and regulatory restriction in the United States. Standard Oil of New Jersey lost exclusive rights to the Esso name in some states. They renamed themselves Exxon in 1973, although the Esso brand is still used in most other countries. To protect their trademark where the still had rights they continued to use Esso on some domestic products. "Esso Diesel" is one example.
In November1999, Mobil and Exxon merged to create ExxonMobil.
Let's see your photos of your gas stations, tank trucks and other petroleum based models.
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