Skip to main content

Studebaker 3

          Studebaker History Part IV The Final Years

By the end of 1960 Studebaker auto sales were down, but because of diversification the company was in good financial shape.
  For 1961 Studebaker redesigned the Grille, windshield and the roof-line Fresh air intake was though cowl intakes instead of vents next to the grill. Because of trim changes they looked boxy. Studebaker  built a long wheelbase 4 doors for years and the Lark was no exception. The first long wheelbase were marketed as taxes.  In 1961 they offered an upscale Regal trimmed model as the Cruiser.
  For 1962 they redesigned the entire rear of the car and also extended the front end a little with a grill mesh that resembled a Mercedes Benz. Along with some trim changes the car was much better styled. Starting this year all 4 doors got the long 113-inch wheelbase.
  The ’62 Hawk’s 1953 body was restyled by Brook Stevens with trim changes and a square roof-line along with a return to a hard top body. This was an outstanding automobile
  The 1963 Lark again a new more square windshield and minor trim changes. The Lark wagon was available with a sliding rear roof panel the allowed one to carry tall items.
The hawk received minor trim changes. The big news was the Avanti. It was essentially a Raymond Lowey designed fiberglass body on a Lark chassis. Andy Granatelli modified the engines. Those engines were available in Larks and Hawks.
 For 1964 the Larks got a new front end and formal roof-line. The rear quarters were not changed but the trunk lid and rear panel was cleverly redesigned giving the car a totally new look. At the end of 1964 because sales continued to drop and a labor strike the management moved auto production to their plant in Hamilton Ontario Canada. Studebaker discontinued the Avanti, Hawks, Trucks, convertibles and hardtops.
  The 1965 models were little changed. Because they closed the South Bend engine plant they purchased engines from GM of Canada.
   Studebaker hired design firm of Marcks, Hazekquist & Powers was hired to redesign the 1966 models and with a tiny budget they managed to create a fresh looking re-style They developed styling for 1967 to 1969 as well. But Studebaker sales continued to drop and management pulled the plug. The last Studebaker rolled off the assembly line on March 5 1966.

          Epilog
The Studebaker Corporation had other profitable divisions like Clark Floor Machines, Gravley Tractor and STP Corporation. They merged with Worthington and Wagner Electric in November 1967 to Form Studebaker-Worthington. Worthington had previously acquired American Locomotive. McGraw Edison took over Studebaker-Worthington in 1978

There are not many 1/43 models of the last Studebakers.

61S1

Brochure for 1961 Studebaker Lark

62lskybro

Brochure for 1962 Studebaker Lark Daytona

BOS43090

63 Studebaker Avanti by Best of Show

64-exterior-page-f

Brochure for Studebaker 1964 Lark

EM-US-43017A

64 Studebaker Gran Turismo Hawk by Esval / Not yet available

66Daytona

Photo of a Studebaker Daytona

CLICK HERE for last week’s Chronicle

Attachments

Images (7)
  • Studebaker 3
  • BOS43090
  • EM-US-43017A
  • 62lskybro
  • 64-exterior-page-f
  • 66Daytona
  • 61S1
Original Post

Replies sorted oldest to newest

colorado hirailer posted:

To see all those body styles available from a small, failing American company is depressing, in today's market where imports have to be bought to get body choices.  All of these "orphan" makes are missed.  That "Daytona" model above does not look like a Studebaker, and is one I don't remember seeing.

The last Studebakers used GM of Canada McKinnon engines. They were identical to Chevrolet engines. The cars were nicknamed Chevybakers. Automatic transmission equipped models performed better than Chevys because Studebaker used the 3 speed Borg-warner units rather than the 2 speed Chevy Powerglide.

I had a ’62 Lark similar to the one illistratedwith a 289 V8. The Studebaker V8 had a lot more low-end torque than Chevrolet’s

Lowey and the Studebaker designers were talented, not just in designing pretty cars, but also in the way they could make up a new part or two and transform the aging 1950's bodies into clean modern '60's cars.

I read someplace where just before the plug was pulled, they were trying a modular concept where they could use the same door skins for the right front and left rear and vice-versa. I think they were trying to use the same piece of glass for the windshield and back light too.

Sometime, when you've nothing to do, sit back and daydream what an alternate timeline would be like if Studebaker, Kaiser and Hudson were the big three US auto makers today. 

handyandy posted:

Lowey and the Studebaker designers were talented, not just in designing pretty cars, but also in the way they could make up a new part or two and transform the aging 1950's bodies into clean modern '60's cars.

I read someplace where just before the plug was pulled, they were trying a modular concept where they could use the same door skins for the right front and left rear and vice-versa. I think they were trying to use the same piece of glass for the windshield and back light too.

Sometime, when you've nothing to do, sit back and daydream what an alternate timeline would be like if Studebaker, Kaiser and Hudson were the big three US auto makers today. 

Studebaker had designed all new Studebakers & Packards for 1956. The company was hemorrhaging  money and could not get financing for new tooling. They had to make do with what they had. And as you stated they were very clever with new designs on a shoe string budget.

 

With such a tight budget, it's a wonder how the Avanti even got past the drawing board.   I believe they thought fabrication out of fiberglass would reduce tooling costs along with reducing weight. 

No doubt a restoration would be pricey...ask a Corvette owner how costly and time consuming it is to refurbish vintage fiberglass.  In fact, price wise, a new '63-'64 Avanti and '63-'64 Corvette were quite similar. 

For a car that barely made it to production, Avanti sure lasted a long time, surviving in one form or another well into the new millennium.   This is my '67 Avanti II which, depending on the source, is one of only 15 or 20.  At that time they were powered by Corvette, 300 hp, 327 cu in engines.  Mine has a few extra creature comforts like A/C, tinted/shaded glass, tilt wheel and leather interiop that topped it out right around $7,000 when new.  I was fortunate to find it with all the labor intensive body and paint work already done.  Still searching for a proper set of wheel discs

Bruce

 

Studebakers I have for my layout are only a 1935 Dictator sedan and a 1937 pickup.   Rockne was a low cost Studebaker offering that outsold the Studebakers, but only lasted two years.  Studebaker, 1950 and later, seems to be well represented in models.  For Nash I have 1935 and 1939 Ambassador sedan modeks, but no cheaper Nash models, such as the Lafayette.    For Hudson I only have a  1936 Terraplane sedan, and nobody has modeled the earlier Essex.   Hudson also seems to be well represented in models for the 1950's.  Hudsons to me always seemed quirky, with that Terraplane  having a very long stroke engine paired with a numerically high (5+) rear axle ratio.  There is much more to write about after Studebaker.

Add Reply

Post
×
×
×
×
Link copied to your clipboard.
×
×