Skip to main content

Shows the need for Menards to develop reasonably priced locomotives, something Williams started to do but got lost somewhere along the way.  I'd recommend designs using permanent magnet DC motors with a full wave bridge rectifier and electronic reversing built in. Skip the digital radio control and sound boards they add too much cost and degrade reliability. I'd also recommend deeper gearing as adults we don't need engines capable of running at a 120 miles an hour. The PMDC motors would provide better speed control with conventional transformer controls and the stiffer gearing would do the same that along with full wave rectification cut down on the amps being consumed.

 

Bogie

 

 

This discussion comes up all the time, and people are right that lionel trains were never a cheap item, they were expensive, especially before you really had discount places out there.  It gets very hard to compare prices between eras, it always seems to me when comparing prices people use the 10 factor as a rule of thumb. CPI itself is not necessarily a good comparison, because not everything follows the CPI, things like housing prices have outpace inflation as have things like the cost of medical care (I am talking here even what we pay after insurance). One measure is in salary, 45-50 bucks based on the supposed median income in this country would be somewhere between 800-900 a week (they say the median income is 44k). If you look at it that way, then a set that cost 45 bucks in 1952 would be , if a weeks salary is the gauge, 800+ these days. 

When Lionel came out with the 700e, it was 75 bucks in 1938...that would translate into at least 2k today by any measure, roughly 3 weeks salary in that late depression time, and that is the closest thing we have to the scale engines of today (crude as it was). 

"Lots of folks like to trot out the good old inflation / cost caculator. But what of other things? What does a T.V. cost? How about a washer or dryer?"  In 1953 a high end washer and dryer set was nearly 500 bucks, today a comparable set would be in the 1200 dollar range (obviously, I can't compare features, I am using something comparable in one sense, a speed queen washer and dryer), and even if you go upscale to the really high end sets, 2k is a bargain comparatively. A 21" black and white tv set was around 400 bucks, today you can get for 400 in our dollars a 55" flat screen HD set with smart features, no comparison. Technology wise that tv set or washer and dryer is likely light years more sophisticated then even the top end engines coming out.  

This is where inflation is a problem, as the poster said, because some things are a lot cheaper than they were in the past, which CPI doesn't really measure, or measure well. So yep, some things are dirt cheap comparitively. Others, if you look at features, are way cheaper. For example, I hear a lot of old grouches tell me how expensive cars are these days, how in the good old days they were so great, and it is not true. For example, a car in the early 1950's was about 1500 bucks, today a typical car is roughly 30k or so. Appears to be well above inflation, but then take a look at some things, and it isn't so obvious:

 

1)that car in 1950 would likely last you only a couple of years, if you lived in areas they used salt they would rust out, and things like engines and transmissions wore out by 40k-50k miles.  The typical life of a car today is somewhere around 11 years, cars today have duty cycles on their engines, across the board, pushing 200k miles easily. 

2)Cars today get easily well over 20mpg, a base corvette with 450 HP does 24 on the highway, a car in 1950 was likely getting 7-8 mpg or so, maybe a bit above 10 for a smaller engine. 

3)Despite the fact that they could be fixed with a screwdriver, pliers and a wrench, the cars back then were not that reliable and required a lot more maintenance. The oil change interval was less (typical factory is 7500 these days) back then, you had to change spark plugs every 10k miles or so, and things like brakes had to be replaced far often, tires of the day lasted maybe 20k by industry standards, and you had delightful things like Mechanics having to pull the heads to de-carbonize engines (remember dieselling?). 

Add all that up, and a car in 1950 was a lot more expensive to operate (and yes, gas was seemingly cheap back them, it was 18c a gallon...but even using 10 as the cpi number, that was 1.80...average is 2.50 at the moment, but factor in fuel efficiency that is 3 times easily what it was back then, and it is a lot cheaper. 

The fact that some things are cheaper, like cars and tvs and appliances (in terms of features, reliability and length of service), is offset by other things that are a lot more expensive, and in the end it is why they use CPI or salary to determine relative costs, because other measures are fraught. The reality is that based on inflation or salary Lionel/3 rail trains are roughly as expensive as they were in the 1950's. Few kids had huge collections of engines, huge collections of cars, huge layouts, most had relatively modest collections because they were so expensive, kids would be lucky to get an engine or an accessory at Christmas. Part of the myth that Lionel trains were somehow affordable IMO is likely that by the 1960's and 70's in the secondary market you could get a huge haul of things for really cheap as people cleared out what had been their kids or their own as a kid, 50 bucks could buy a lot of stuff in that time period...and that has translated in some people's minds they must have been cheap new. 

As far as why the trains are expensive, as opposed to tv sets, the answer is volume, pure and simple. Appliances were expensive in the 1950's, tv sets were expensive, because they were both expensive to build back then, and also because the cost of designing and tooling was spread over a relatively small market. In the ensuing years as getting a tv or appliance was common, where people bought more than 1 tv, etc, the market became huge, millions and millions of units, and between that and efficiencies of scale and new technology (for example, the transition from vacuum tube to solid state), and prices dropped. Even with that, tv's were relatively expensive until the flat panel area, in 1974 a 19" color tv was costing a good 3 or 400 bucks, compare that to what you have today. 

The reason the trains were expensive back then, and are expensive today, are likely the same cause, that the market for them was/is relatively small compared to mass items like tv's. One thing has remained constant with them, there is a definitely cost for tooling and so forth, and even with using third world labor building these things is relatively labor intensive from what I know of how they are made, tv sets and appliances these days are made on assembly lines more and more utilizing techniques like lean production and automation that doesn't scale well down to something like toy train making, so to recoup cost and make a product each item is priced higher, because they sell so relatively few. If a legacy engine could sell millions (doubtful, given how many people are in this hobby), it would likely cost a significant fraction less of what it costs today, they would churn them out in mass production (rather than BTO)...but that isn't the case.

That doesn't mean I don't understand why people think the prices are too high or why they don't buy new, I understand it perfectly, while in theory I could afford 1200 for an engine or 80 bucks for a freight car, I have a lot of other things to fund, like retirement savings and catching up from the college tuition years, things that need fixing around the house, and other things, so like others I am not likely to be buying the latest stuff either, and with my layout (that I might actually be able to start on soon, once I finally finish the basement), I will try and find cost effective ways to do it, splurging where I may (if Miannes is anyway affordable, for example), or in buying track and stuff used as much as possible, as they say, it is what it is. I would like eventually to have command control on my layout, but will be happy initially being able to run what I have with things I am able to afford. I see a lot of beautiful steam engines, especially if it is NY central, or other things I like, but in the end I do what I can with the trains. I wish this was a mass hobby, but the reality is looking at prices on new stuff in HO it isn't exactly cheap these days, with DCC RTR standard engines from Athearn and other manufacturers are getting up there, too, and they have a bigger market, but they have the same problem despite the number of manufacturers, the hobby is limited in size. 

There are a lot of affordable items in the catalog!   The Legacy items are supposed to be..  Legacy? You can buy less expensive engines.  Those are top of the line! I cant afford them either.   But I can afford the Lionchief stuff.   And Lionchief plus.    And maybe a Legacy switcher.   Its a shame that they didn't spend some time speaking of those items on the D&B show.   Lots of stuff in there thats cool and affordable. 

Jim

 

The latest in Electronics is always priced high.  TV's were mentioned but take a look at the price of the LG OLED TV's and they also have issues with burn in and bad panels.  Trains are no different when it comes to Legacy or Vision Line.  I personally do not have the kind of income that can justify those type of purchases.  I would love to have them but cannot afford them.  I do however have a 1952 Lionel Berkshire that runs like new.  I have had since my Grandfather bought it for me when I was a baby.  I buy older products at train shows and have even bought some items at yard sales.  I believe that some of the new products look great but like some other business's Lionel may be pricing themselves out of the market  The days of value and good customer service are just about gone.  Too many beancounters trying to squeeze more out of everything; for the stockholders.  

Every time a new catalog come out this same post becomes dominant. Somebody buys these new items and for that we should be thankful. Many of us have 20, 30 or even more engines most of them either on a shelf or in boxes under the layout. Not many layouts can run that many engines. Since very very few of these engines become collectible I prefer to sell less used ones at a ridiculous low price hoping someone will benefit and stay within the hobby. I’ve already had my enjoyment from them. That gives me the cash needed to purchase new technology engines. And yes, these will show up down the road for someone else to enjoy. Until the train companies find another country not demanding large product runs I think these large catalogs and high prices will continue. 

The last thing Menards should want to do is manufacture and sell locomotives of any type.

The products they sell for trains— O and HO—are limited to buildings, relatively inexpensive and unsophisticated freight cars, and odds and ends like almost-scale autos, trucks, and construction equipment . These items are inexpensive enough that the customers come back often, get excited about the merchandise, and get exposed to the 1,001 other things Menards sells. That’s the whole reason for this project, to get eyeballs on the website and butts in the stores.

The cost of inventory is relatively low, and the amount of after-sale service is negligible; if a Morton Salt factory doesn’t light up completely, exchange it and put the defective one in a grab-bag.

Try that with locomotives...you can’t. They would need a hotline for service issues, and inventory for expensive, mechanical/electronic items. A service network would need to be developed, unless everyone had to send their locos to WI for central servicing. Think of any unsatisfactory experience one has had with Lionel or MTH, and realize trains are their only business. This would be an annoying, unprofitable sideline for Menards, and might wind up being treated that way.

I appreciate all the nice accessories Menards makes available. I’d hate for them to overextend on the folly of making and selling locos, and wind up dumping the whole category just to stabilize the company.

I get the most enjoyment out of repairing old PW equipment.  A lot of them were engines and operating cars/accessories that I saw in catalogs but could never afford them, especially as a kid. 

Today, the super-high end equipment run on curves that are too wide for my layout, so  I don't have to worry about those prices. 

On BTO,  I think it allows Lionel a way to take some risks on offering an engine and allow the market to determine the demand for a product. Case in point, the Tacoma Rail SD70AL engine.  I doubt if Charles Ro or Eastside Trains will order an extra 50 of them, or even 5, so those of us who want one, will need to pre order it. 

Lastly, looking at the catalogs reminds me of this Spock quote to the future husband of the woman that was to marry Spock

6. “After a time, you may find that having is not so pleasing a thing after all as wanting. It is not logical, but is often true.” - Star Trek, season 2, episode 1 (“Amok Time,” 1968)

Last edited by Former Member

Some general comments as one who has been in MANY hobbies for many years. In every one of these, the hobbyists all think:

- the prices are too high, "the factory's costs are only XX and how can they charge 4 XX??".

- "I want this technology but I cannot afford it."

- "In the old days you could buy ________ for just $XXXX"

The entire U.S. economic system is based on technology the most advanced, and availability right now.  The main way this all worked financially was the manufacturer- distributor- retailer- consumer supply system.  

50% markup is a 33% gross profit.  That 33% GP at each step covers cost of operations, salaries, taxes, order fulfillment, processing returns and warranties (no matter who covers the warranty), loss of goods and loss of goods value from obsolescence, plus taxes, insurance etc.  In the end any of the steps is happy to net 5- 8% at the end of the year.

Let's say that Lionel buys a freight car, made in China.  Before it is even ordered from the Chinese manufacturer, there are costs at the Lionel level that have to be paid- design, engineering, writing and printing manuals and parts lists, a service center, tech support , etc.  This is all maybe about 5%. 

Then there are Lionel's marketing costs- train shows, ads, online website, perhaps a sales force of some kind- maybe another 5%  There is also, handling in the NC warehouse- stocking and shipping to distributors.

There are the raw material, tooling (although Lionel may develop this to maintain ownership and control) and manufacturing costs at the Chinese manufacturer level,  and bulk shipping costs of shipping (air or water) back to Lionel.  Then a Distributor buys stocks and sells to a Retailer--MAY be an online one, or a brick and mortar local hobby shop (LHS);   who sells to us.  

Each step has to cover costs and make a profit.  If a step doesn't make a profit- they won't do their part, the chain is broken, and product never reaches us as efficiently.  Example- IF the manufacturer sells direct to the customer- the distributor is cut out- and the retailer as well.  But WE lose in that scenario-  once Lionel's inventory based on a GUESS as to how many to make, is exhausted, there is no stock anywhere.  And to make that product again involves MONTHS, maybe huge container-quantities.  A "rerun" to fill maybe another 10% likely results in an overstock (because their guestimates are not THAT bad in the first place- maybe only 10% off).  And then the product is sold at a loss of GP.

The ways to cut retail prices are to cut costs where they matter most.   But that is NOT in technology, because engineering and design is a smaller cost than is distribution.  The greatest cost IS in distribution- retail and distributor, and that is why:

Lionel, MTH, etc.  have Build to Order- most all their inventory goes out to distribution- wholesale or Retail;  and why your LHS doesn't stock much in the way of expensive locomotives at $ 500- $1000 COST each.  He can stock 10 freight cars, which sell faster, for the cost of ONE loco.

The Communist system is that nobody makes a profit-  SO- you can't GET anything because there is nothing in it for the steps of distribution, and QUALITY IS LOUSY because there is no competition, and the customer is happy to get anything he can get.  BUT- there is almost nothing of a hobby or "fun" nature because it's all they can do to get food and necessities to the customer.

 

 

Last edited by Mike Wyatt

Thank you BIG KID and Mike Wyatt for articulating the logic of business in the 21st Century.  While everyone is entitled to have an opinion about pricing and quality, if you think an item costs too muc, don't buy it.  If you aren't satisfied with a product, don't buy another.  Model railroading is a great hobby for some, in a country that has always been great.  We didn't get that way whining, we got that way by accomplishing goals in our hobbies or our careers.   Forward, with positive energy!

The reason the trains were expensive back then, and are expensive today, are likely the same cause, that the market for them was/is relatively small compared to mass items like tv's.

I don't think it really matters why trains are expensive. And surely the volume of trains while not that of televsions, was plenty high in the early 1950s. The point is still that relatively trains have increased in price while TV's and many, if not most, other white goods have gone down.
All that matters is what other ways could that money be spent.

Gerry posted:

I haven't bought any new engines in many years. I usually just wait until I see it on the secondary market. Usually save at least 25%. It also helps that I really don't "need" any more engines. Have almost all I care to run. Really can't justify the sticker prices. I was in a very competitively priced train store the other day and saw single unit diesels for well over $500!  

While I agree that a $500 diesel is no small change, I did a little research in an old Model Railroader from around 1998. Charles Ro always had an ad in there for his Lionel mail order business. Does anyone remember the GE Dash 9 Demonstrator which was not scale, had very little detail, had TMCC, had Railsounds 2.5, two pullmor motors, and no odyssey? Ro's advertised price was $495!!! My biggest problem with any hobby purchase is that it's easy for me to spend $100 ten times but not easy to spend $1,000 once! The Vision Niagara is calling me but it will hurt!

Last edited by NYC Z-MAN

Got into the hobby in 2014; saw the prices of locomotives and cars and sets and technology advances compared to the 50's; got pragmatic and decided, if you want it, then pay for it; otherwise, sit down; Lionel (my favorite) is there to sell and make a buck; otherwise, no products.  It is what it is.  Thanks to Mike Wyatt and BIGKID and their analysis.

Last edited by RickM46
NYC Z-MAN posted:

................................ Does anyone remember the GE Dash 9 Demonstrator which was not scale, had very little detail, had TMCC, had Railsounds 2.5, two pullmor motors, and no odyssey? Ro's advertised price was $495!!! ...............

KOOLjock1 posted:

MSRP on that engine was $699.95!

Jon  

I remember buying my first one at $450 and thinking it was a really good deal (probably sometime in 1997)!  

I've since bought several others for "someday" projects, but each less than $150 (think the latest was only $75 from a Forum member). 

For "fun" (not worried about all the full scale details, Legacy/Odyssey, etc.), these things are still pretty darn good engines!

-Dave

Last edited by Dave45681
C W Burfle posted:

The reason the trains were expensive back then, and are expensive today, are likely the same cause, that the market for them was/is relatively small compared to mass items like tv's.

I don't think it really matters why trains are expensive. And surely the volume of trains while not that of televsions, was plenty high in the early 1950s. The point is still that relatively trains have increased in price while TV's and many, if not most, other white goods have gone down.
All that matters is what other ways could that money be spent.

Interesting observation. Both now have way more features and most likely made in lower wage countries.

Concerning TVs, there have been several manufacturing innovations that have enabled TVs to be produced much easier and cheaper, especially with OLED screens (you can literally print them out on an inkjet printer). Certainly the volume of TVs produced impacts costs, but don't forget that manufacturers can whip out TVs like pancakes. I don't think that there have been similar innovations in the manufacturing of our trains.

Prairie Land Junction posted:

I buy mth railking,  because for me you get more for your buck. I started out with lionchief, but I felt I was limted with what I could do with the train. With railking  and the new wifi system you have room to grow with the system. It's much more affortable for me to buy railking and get more than any other brand out there.

When I got into this hobby not that long ago, I bought the Legacy system thinking that I would be a Lionel kinda guy. I do have some TMCC engines, and they run beautifully. But you are right, there seems to be more bang for the buck with Rail King. I have maybe two Premier engines at this point. The Rail King suits me just fine.

I've found, as others have, that buying on the secondary market helps ease the pain of the cost on some of these engines.

My other hobby is Matchbox cars. But not the $1 each kind. The 50's, 60's, and prototypes from the 80's-00's. My wife is amazing on multiple levels, but allowing me these hobbies is near the top of the list. The thought of the costs goes to the wayside when I think about the stress relief from work that I find in this. It helps that my six month old daughter will happily watch trains go round and round for an hour at a time, too!

-Matt

I guess I may be looking at pricing in a bit different way than many. I have no interest in purchasing anything newly made. My interest is more in how pricing affects the hobby. At what point do the prices become a barrier to new people joining the fold? When do the prices cause people to quit?

When I suggest that prices should be compared to other white goods, I am only thinking about what a new person interested in getting into trains is going to see.

I am not about to tell somebody else how to spend their money or criticise a purchase decision. I still remember being made fun of for a puchase made at a train show many years ago. (It is besides the point, but the purchase turned out to be a very smart one)

Last edited by C W Burfle

For me and many other hobbyists, the GHIS (Gotta Have It Syndrome) can take control of a purchasing decision.  Although I would not generally spend $2500 for a three-rail scale diesel locomotive with matching passenger cars, the GHIS got to me when Sunset Models announced a Rock Island TA diesel with matching articulated passenger cars.  A BTO item, I placed my order for one  in 2016 and dismissed any thought of economics. I recalled riding that train as the Peoria Rocket when I was a boy living in Peoria, IL, so I had to have it. This $2500 memory-maker is a blast from the past, and I look forward to receiving it sometime in 2018. 

Mike

This forum tends to over-represent the high end of the hobby.  The prices at the high end of the hobby are what they are and get attention here because there is always a bit of a rush to what is newest and best by the people who are at the top end.  That being said, there are also many reasonably priced alternatives from Lionel, MTH, and WBB.  There is also the secondary market, which is more accessible and price competitive than ever before thanks to internet wholesalers such as Ebay.  For those reasons, I think the market for O gauge trains is more accessible to the average hobbyist than ever before.

 

My other hobby is Matchbox cars. But not the $1 each kind. The 50's, 60's, and prototypes from the 80's-00's. My wife is amazing on multiple levels, but allowing me these hobbies is near the top of the list.

-Matt

You might like this YouTube channel devoted to restoration of Matchbox and Hot Wheels cars, mostly of that timeframe: https://www.youtube.com/user/baremetalHW

I still have a handful of MB/HW from my childhood. Some of them are in near new condition as I wasn't really 'playing' with them at the time I acquired them. There are also a number of other channels devoted to the same subject, but the style of this particular restorer is at the very least, relaxing to watch. And there's the satisfaction of seeing a beaten-down toy given a new lease on life.

---PCJ

Last edited by RailRide
RailRide posted:
 

My other hobby is Matchbox cars. But not the $1 each kind. The 50's, 60's, and prototypes from the 80's-00's. My wife is amazing on multiple levels, but allowing me these hobbies is near the top of the list.

-Matt

You might like this YouTube channel devoted to restoration of Matchbox and Hot Wheels cars, mostly of that timeframe: https://www.youtube.com/user/baremetalHW

---PCJ

Thanks for the link!

"It is fast becoming a hobby of the very rich."

As it should in a nation that continues to become one of haves and have-nots, with the continuing re-invention of feudalism, that European institution that Europe has all but eliminated in any meaningful sense. Pretty hilarious, when you think about it.

I guess the basic problem I have is that Lionel, MTH, Williams, etc. are made in China but sold at made in America prices. Nothing spectacular going on at Menards they are selling cars made in China at made in China prices. If they keep the same philosophy then their engines made in China would reflect that in their pricing.

This problem is extensive with American manufacturer's who escaped to China but still sell their wares at made in America prices, hence the popularity of Harbor Freight tools as American workers with few exceptions can afford to pay made in America prices for made in China tools.

Bogie

D500 posted:

"It is fast becoming a hobby of the very rich."

As it should in a nation that continues to become one of haves and have-nots, with the continuing re-invention of feudalism, that European institution that Europe has all but eliminated in any meaningful sense. Pretty hilarious, when you think about it.

Not so hilarious for the majority who are have-nots. The principal of equality in the U.S. is rapidly vanishing. 

Feudalism is indeed alive and well in the U.S., and has relatively vanished in Europe. For example, U.S. CEOs earn an average ratio of 271 times the median salary for workers. For CEOs in the U.K., the ratio is 22; in France, it's 15; and in Germany it's 12. 

The difference is gross.

Last edited by breezinup

Slow down fellas, you're starting to get all political. Trains are expensive, so are boats, sports cars, motorcycles and guns. If I want something I go out and earn the money to buy it. Plain and simple. My dad used to tell me "You can have anything you want. You just have to work hard to get it". After 39 years I'll be ****ed if the old fella wasn't right. I have a pretty good story and I can tell you that not to long ago, I was dirt poor and everything I have came by the grace of God and a lot of hard work. So I don't want to hear about how its the governments fault and I'm sure nobody else does either.

Matt Makens posted:

Slow down fellas, you're starting to get all political. Trains are expensive, so are boats, sports cars, motorcycles and guns. If I want something I go out and earn the money to buy it. Plain and simple. My dad used to tell me "You can have anything you want. You just have to work hard to get it". After 39 years I'll be ****ed if the old fella wasn't right. I have a pretty good story and I can tell you that not to long ago, I was dirt poor and everything I have came by the grace of God and a lot of hard work. So I don't want to hear about how its the governments fault and I'm sure nobody else does either.

+1 

However, whining about the hobby is certainly as entertaining to some as playing with trains.  Maybe there should be "Whine and Cheese" forum on this page. 

D500 posted:

"It is fast becoming a hobby of the very rich."

As it should in a nation that continues to become one of haves and have-nots, with the continuing re-invention of feudalism, that European institution that Europe has all but eliminated in any meaningful sense. Pretty hilarious, when you think about it.

I didn't realize train pricing could lead to sweeping social commentary. 

The Europeans have condemned themselves to mediocrity.  I prefer our system. 

Now lets talk about pricing.
I really do not care what the Loco/train prices are, I m into prewar O and Standard and yes maybe will buy a accessory or two from the catalog.

As long as people (who could afford) buy from Lionel and the company stays in business we will be OK.

Lets face it the catalog is very nice and the trains are outstanding, with all of the latest bells and whistles and the detailing.

Pricing is a funny thing, it can be hard to discern what causes are, why. For example, using Menard's as an example of pricing of made in China products may not be a great comparison. Menard's is wonderful,and I love what they produce, but their offerings are different than the high end products we are talking about, they are more like traditional lionel, and don't have fancy technology, aren't detailed and their structures are wonderful, but aren't priced all that much different than let's say woodland scenics pre build stuff (they are less expensive, but not an order of magnitude). Plus Menards isn't in the train business, I don't know or care if they make money on each item, break even or even lose a little, it isn't their primary business, the trains are really there I would guess to promote their main business (which sadly doesn't exist in my neck of the woods, must be the tales of the Jersey Devil scaring them off

Others mentioned WBB as an example of pricing, but has anyone looked at the prices of William's products these days? It isn't all that much more cheap than Lionel or MTH, the scale 44 Tonner is not cheap, and even RMT is no longer as cheap as it once was (not surprising, cost of production has gone up in China, too). 

With Lionel and MTH (and Williams and RMT), trains are their business, and because of the size of the market they have to make more/unit in profit to make a decent profit, that is basic economics, and while you won't see me grimacing at the thought of spending 1200 bucks on an engine (or hear my wallet clamping itself shut at the thought, my wife put a spell on it).  

With the number of units they likely sell, that difference in cost is the difference from making a decent roi and a non decent one. If they sold more units, if they were a mass manufacturers, fixed costs across the board would be absorbed and they could make a decent ROI at a lower price, but sell at a boutique level and you have a lot of costs to absorb in. BTW there definitely is gouging, but in mass produced stuff, that Apple Iphone that costs close to a grand has labor costs last i checked of less than 100 bucks, the other big costs are the chips in it, the custom ones, but Apple has a huge margin selling millions of those a year, their ROI is huge, it is Apple's MO and always has been. 

And yes, as they say, size does matter. When you are a small company in a small market, you don't have the money to put capital into more efficient production. A TV set most definitely does, for example the LCD screens (or LED/LCD screens, still the most common, OLED are still pretty expensive) are mass produced by a small number of manufacturers, and they had the size to invest a lot of capital into production improvements like automation (Samsung and Sanyo used to be the two biggest makers of LCD screens that almost every other manufacturer uses), same with things like the chips that run the tv's and so forth. If trains were on that scale, then yeah you could have sophisticated manufacturing like LCD screens and the price for the finished units would be a fraction of what they are, but they won't be, unless things have changed much the way these trains are made is not all that much different than the old days at the Lionel factory, they are built almost by hand on a bench, not exactly heavily automed and lean production mass produced products use. 

As others have said, it is what it is, and there are prices in all ranges, the high end stuff is just that, and there is stuff that is more in line with 'traditional' pricing. People wanted scale cars, scale engines, command control with all kinds of fancy features like chuff control, detailed sounds, and you pay for that. Believe me, I would love to have freight cars that don't cost 70 or 80 bucks, would love it if a track switch cost 25 bucks instead of 80 or 90, etc, but it is what it is. 

 

The cost of new locomotive and rolling stock has risen to such high levels we are now out of the "buy new" crowd.  Anything we want we go find on the used-but-looks-like-new market.  Buying "new" freight cars for $5-6 each at our club meetings.  Locomotives at hundreds of bucks less than on eBay etc.

Only bought one new from dealer locomotive in the past two years.

Probably the last.

We're not poor, but not suckers enough to pay $2,500 for a new steam locomotive ... nor $80 for a new freight car.

The rising costs in the market have to do with the rising labor costs in China.  Areas were costs are lowering are typically in high volume products which can be easily automated to eliminate labor costs.

This has happened in most emerging markets time and again.   Remember at one time Japan was a low cost market, as was South Korea.

There are some untapped low cost markets left, but then they also have severe infrastructure issues that can't easily be solved.  So, logistics becomes a major issue and drives up costs.

As for China while still semi viable for labor cost reductions, that is rapidly fading.  Not sure if there truly is a next emerging market.

There must be a lot of people buying new despite the prices.  There are numerous posts on this forum with the subject "What are you going to get from the new XYZ catalog?"  I also see many posts or photos showing what people did buy from the catalog.  I have friends that buy stuff from the new catalogs.  In other words, there are enough people buying he new catalog items to keep the manufacturers in business.

NH Joe

This is highly impractical, and won't happen for a number of reasons, but I've wondered if companies with products that have relatively large secondary markets (such as toy train manufacturers, vehicle manufacturers, famous artists, etc.) were able to charge a small fee - like 1% on all secondary market sales, what kind of revenue they could generate for new R&D, lower retail prices, higher return for investors/etc.  There is a lot of buying and selling of Lionel on the secondary marketplace, but Lionel doesn't get to capitalize on the great products they have produced over the last 115 years.  I would love to see how much ebay makes on Lionel secondary market sales in a year.  I've also wondered why Lionel doesn't host their own auction site/market place for their older products so that Lionel could earn the fees and not let ebay.

KOOLjock1 posted:

Just for fun, take a look at the 1993 Lionel Christmas catalog.  There's Pere Marquette Berkshire in it.  The tooling around 60 years old at the time.  The engine has a mechanical smoke unit, and RailSounds 1.0 inside a 2046W type tender.  No command.

Price?  $999.95.

The LionChief Plus Berks 25 years later for the half the price sure seem like a better deal!

Jon

This must have been right before MTH rocked Lionel's world with their Scale Dash 8.   The competition helped us for awhile......now with all of the unreliable electronics the prices are only realistic if you have the money of Michael Gross, Rod Stewart or Neil Young

Add Reply

Post
×
×
×
×
Link copied to your clipboard.
×
×