One more time on this rebate debate.
First, carefully absorb these points of fact:
1) All Menards customers, online or in-store, get a rebate check that must be used in store for additional merchandise.
2) Menards stocks only a small portion of its train line in stores, usually only from October to December, and has a scattering of lower demand items held as leftovers at other times.
3) Menards is a multi-million dollar home improvement chain, not a hobby shop. The train line is a sideline that is not a strategic part of the company’s business. It exists because founder John Menard, who is still associated with the company but is not its day-to-day business manager anymore, is a lifelong Train Guy and a member of the TCA who was granted his wish to market a toy train line as long as it did not interfere with Menards main business plan. He has made it clear he merely wishes to promote the hobby.
Here’s the sum effect of those points combined:
A train enthusiast living within shopping distance of a store can use rebate coupons only on select merchandise and only during that narrow window when the most popular stock is on hand. So the rebate program doesn’t significantly favor anyone living close to a Menards when it comes to every hot new train release.
By bringing customers in the store, Menards promotes sales on its core merchandise, which includes lumber, tools, hardware, appliances, bathroom fixtures, plumbing supplies, paint, kitchen cabinets and sinks, light fixtures, electrical supplies, shelving units, storage equipment and structures, roofing materials, siding, groceries and seasonal merchandise (a large garden center in the summer, patio furniture, lawnmowers, snowblowers and Halloween and Christmas decorations). That’s what Menards is trying to sell. Not more $19.99 boxcars or $100 O gauge buildings to guys who think the world revolves around $19.99 boxcars or $100 buildings.
The rebate program isn’t intended to generate train sales. Everyone who buys items during the 11% rebate promotion weeks knows that it’s an in-store deal, in the end, so no one buys items during those promotion weeks with anything else in mind except buying what they need in store. If you don’t live near a Menards, don’t buy anything during those promotional weeks. Pretty simple. Or buy stuff knowing you can give the rebate to someone who does live near a store, for their use or yours.
If you don’t stand to gain anything during the 11% percent rebate week, you’re like the vast majority of Menards shoppers, who don’t order merchandise online because, frankly, that’s not how home improvement stores do almost all of their business, given the cost of shipping on bulky items.
This has been stated repeatedly. Yet there is someone in some future thread, maybe in a week or two in an announcement about the next new Menards train release, who will say “I don’t know why Menards doesn’t offer an online 11% rebate redemption.”
If none of this makes sense to you, it’s probably because you care nothing about Menards’ success as a company and only care about their trains. Since you account for a fraction of 1 percent of Menards sales, you might want to consider that fact before you reopen the debate about the rebate program, yet again and again and again and again.........