Micromark has this...
http://www.micromark.com/rust-n-dust,9562.html
Or, Walthers has this...
A I M Products Scenery Solutions Wash 4 Ounce Bottle
Real Rust Walthers Part # 110-973, p. 315 Walthers 2012 HO Scale Reference A scale, Retail: $5.95, currently in stock at Walthers
There are lots of suppliers of rust powders....Bar Mills, Tamiya, A I M Products, etc.,
and, again, Micromark's...
However, I, also, use rust-colored paints...airbrushed, brushed, thin washes, etc.. It all looks good...some better than others...experience will get you there. Jump in!!
KD (aka, Lucas Gudinov)