Does anyone know when this slogan first started appearing on the side of rolling stock?
Thanks in advance.
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Hi Tony, I believe U.P. started using this first on rolling stock in 1972. It was last used about 1984.
RATZ!
OK, I may not be a bolt counter or a nit picker, I prefer a closer match than 9 years. I am modeling 1963 so I can run Santa Fe zebra stripes and the blue and yellow "book ends" on geeps and F's.
(sigh) Oh well, I am glad I got the information and I appreciate your reply. Thanks!
A nice, optimistic, "can do", empowering slogan that was the topic of dinner table discussion with my Union Pacific railroading parents during my years in high school. According to Utah Rails (on the Internet) the slogan first appeared in Union Pacific advertising in 1971 then on equipment, as indicated by Paul Romano above, in 1972.
