I suspect that this is just a graphic sample and will be corrected for production?
One of the things people like about Menards, is that they don't advertise a product until it is available for purchase. So I strongly suspect this is not a production sample, but the actual production run. A quick check on the Menards website, shows the dealer pack for this same car, and every car pictured has the logo lettering upside down.
Lionel gets bashed quite a bit for things of this same sort, but as this illustrates, it's not just Lionel that has this type of problem. And I'm not knocking Chinese production either, but I can see how this sort of thing can happen when your workforce doesn't speak English. There certainly are other production variables to be considered.
I would guess this is part of the reasoning as to why Scott Mann and Jason Shron (of Rapido) spend so much time overseas themselves. Rapido also has their own dedicated factory, which many others don't.