When print was the mass media back in the day and the competition for passengers on the roads mattered.
I remember some of these ads that are "vintage" so I must be vintage but I suppose it's better being labelled vintage than being an antique.
The Sinclair blurb ( remember the Dinosaur?) advertising diesel lubricants struck me as something contrary to ordinary.
"How far can you ride a Rocket?"
http://waidephoto.smugmug.com/Trains/Vintage-Railroad/14655704_xRs6bD#!i=1102306317&k=zMXcK45