I think it COULD become "too much" pretty easily.(not "is")
If 50% of the " recent post column" were "bait" titles daily ,I wouldn't be as inclined to wade through the crap for a gem. That's not a maybe. ( nightowls don't see the mid-day ad rush often luckily)
I play free games too; until the spamy ads increase 10 fold and wreck the actual gameplay, and I uninstall and find another (I do watch them to support until it gets stupid)
There has to balance ☯️.
E.g. really like Sunset/3rd rail Scott's posts/ads; "printed infomercial".
Ads fed me a while too I've designed, sold, bought and appreciated buying many different types of space (not here ever, darn) and reading/watching/hearing/buying from them too. There is a line where it backfires though. I don't think we are there yet, and there is always someone going to step on a line without really realizing it.
If the ad is as informative about the product as much as it is about hype, I think they are an asset. I won't buy from overly any over aggressive, regularly baity company at any price.
Some of our sponsors take the time to ID themselves in the title. I tend to look and likely for longer too ...I like being invited, not barked to.
When I'm ready to shop I use the header ads, index to advertisers, and of course, my local shop needs some support as well.