FAO Schwarz to reopen in New York City Rockefeller Center

Great news!Especially with the Lego store there now as well!

Actually the FAO name I believe is owned by the giraffe:  Toys r Us!

NYC Fan posted:

.... Hopefully, they will once again carry Lionel Trains and have a display layout! Great news for next Christmas.

Great news!!!

FAO Schwartz was always a master at merchandising with their displays.  The last time I remember visiting the Manhattan store was when Lionel made the JLC GG-1's and Allegheny.  It was impressive to say the least when they had a dozen or more of those locomotives stacked in a display.     Not to mention they were priced about $500 OVER MSRP.    I guess somebody had to pay for the exhorbitant Manhattan rent.  

I heard that news today, as well. It is very welcome news. I believe the new location at 30 Rock. Plaza is supposed to have 19,000sqft.

Here are a couple shots of Lionel's final Christmastime layout at the big, beautiful, swank store

 at 767 5th Avenue, near Central Park.....

When this layout made its first renewed appearance at the store, they Sold Out of every train item by the close of business on Thanksgiving Day. Lionel had to rush to replenish the inventory.

FrankM

Layout Refinements

Moonson posted:

I heard that news today, as well. It is very welcome news. I believe the new location at 30 Rock. Plaza is supposed to have 19,000sqft.

Here are a couple shots of Lionel's final Christmastime layout at the big, beautiful, swank store

 at 767 5th Avenue, near Central Park.....

When this layout made its first renewed appearance at the store, they Sold Out of every train item by the close of business on Thanksgiving Day. Lionel had to rush to replenish the inventory.

FrankM

Layout Refinements

Beautiful photos Frank. Yes 19,000 sq. ft. is correct. I believe the NBC Experience Store has 2 floors. This is a big addition to the whole Rockefeller Center Christmas experience!

NYC Fan posted:

Moonson posted:

I heard that news today, as well. It is very welcome news. I believe the new location at 30 Rock. Plaza is supposed to have 19,000sqft....

FrankM

Beautiful photos Frank. Yes 19,000 sq. ft. is correct. I believe the NBC Experience Store has 2 floors. This is a big addition to the wholeRockefeller Center Christmas experience!

Do you mean to say that they are in there, now, for the Christmas season?

FrankM

Forget Lionel at FAO Schwarz.  The display is in NC, and FAO doesn't want to be bothered.  Just as Macy's in NYC can't be bothered to sell Lionel trains, in spite of selling out for 3 years straight.   Both places have buyers who went to school for this, and haven't a clue.

FAO is no longer part of Toys R Us.  Hope for the future?

BMT-Express posted:

Forget Lionel at FAO Schwarz.  The display is in NC, and FAO doesn't want to be bothered.  Just as Macy's in NYC can't be bothered to sell Lionel trains, in spite of selling out for 3 years straight.   Both places have buyers who went to school for this, and haven't a clue.

When a company is not bothered by what the customers want, then the customers will not bother to buy from the company.

BMT-Express posted:

Forget Lionel at FAO Schwarz.  The display is in NC, and FAO doesn't want to be bothered.  Just as Macy's in NYC can't be bothered to sell Lionel trains, in spite of selling out for 3 years straight.   Both places have buyers who went to school for this, and haven't a clue.

You speak with authority.

FrankM, Layout Refinements

Great news, Skip!

Peter